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Think!: Before it's Too Late

Think!: Before it's Too Late

The world is full of problems and conflicts. So why can we not solve them? This book examines why we think the way we do from a historical perspective and uses some of the author's famous thinking techniques combined with fresh ideas to show us how to change the way we think.

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Quick Reference

ISBN 9780091924096
Published 12 June 2009 by Ebury Press
Format Trade Paperback/Paperback
Author(s) By De Bono, Edward

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Full details for this title

ISBN-13 9780091924096
ISBN-10 009192409X
Stock Available
Status Available at publisher; usually ships 5-14 working days
Publisher Ebury Press
Imprint Vermilion
Publication Date 12 June 2009
International Publication Date 2 July 2009
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Edition Airport / Ireland / Export ed
Author(s) By De Bono, Edward
Category Popular Psychology
Creative Thinking
Interest Age Young Adults
Reading Age Young Adults
Library of Congress Thought and thinking, Intellect, Perception, Creativity
NBS Text Popular Psychology
ONIX Text General/trade
Number of Pages 272
Dimensions Width: 137mm
Height: 215mm
Spine: 22mm
Weight 296g
Dewey Code 153.42
Catalogue Code 64360

Description of this Book

The world is full of problems and conflicts. So why can we not solve them? According to Edward de Bono, world thinking cannot solve world problems because world thinking is itself the problem. And this is getting worse: we are so accustomed to readily available information online that we search immediately for the answers rather than thinking about them. Our minds function like trying to drive a car using only one wheel. There's nothing wrong with that one wheel - conventional thinking - but we could all get a lot further if we used all four...De Bono examines why we think the way we do from a historical perspective and uses some of his famous thinking techniques combined with new ideas to show us how to change the way we think. If we strengthen our ability and raise our thinking level, other areas of our life - both personal and business success - will improve. De Bono is the master of the original big 'concept' book and his enticement to us to use our minds as constructively as possible should appeal to a whole new generation of fans.

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Author's Bio

Edward de Bono studied at Christ Church, Oxford (as a Rhodes Scholar). He also holds a Ph.D from Cambridge and an MD from the University of Malta. He has held appointments at the universities of Oxford, London, Cambridge and Harvard. In 1967, de Bono invented the now commonly used term 'lateral thinking' and, for many thousands, indeed millions, of people worldwide, his name has since become a symbol of creativity and new thinking. He has written numerous books, which have been translated into 34 languages, and his advice is sought by Nobel laureates and world leaders alike.

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