Communication, New Media and Everyday Life
This text provides a thorough and engaging introduction to media and communications studies. It works through many of the major topics found in first year media and communications courses. Fictionalised and real examples are provided to put the theory into context and to reinforc... read full description below.
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Full details for this title
| Interest Age |
Young Adults |
| Reading Age |
Young Adults |
| Library of Congress |
Mass media, Communication |
| NBS Text |
Social Sciences: Textbooks & Study Guides |
| ONIX Text |
College/higher education |
|
| Number of Pages |
512 |
| Dimensions |
Width: 191mm
Height: 255mm
Spine: 14mm |
| Weight |
556g |
|
| Dewey Code |
302.23 |
| Catalogue Code |
217177 |
Description of this Book
The aim of this text is to use stories to describe and explain the journey from 'new media in communication' to 'new media is communication.' In so doing it provides a thorough grounding in communication and new media theory and practice for undergraduate students. The premise that for generation Y and Z, new media can no longer be easily distinguished from communication underpins the text; for them, new media is communication. It therefore encourages the reader to understand how they use 'new' media to do 'old' things. The first section of the book introduces the reader to the building blocks of communication; its basic tools, devices and approaches. The second section takes the ideas and concepts in the first part and applies them to 'new' media. Covered here are topics including ideology in film and television, organisational communication, values in the new digital world and how identity, privacy, deception and truth have been redefined. The third and final part looks at communication today; exploring what it might be like to live in an increasingly digital world.
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