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The Brain is Wider Than the Sky: Why Simple Solutions Don't Work in a Complex World

The Brain is Wider Than the Sky: Why Simple Solutions Don't Work in a Complex World

A clarion call against dumbing-down in modern society by one of our most eminent journalists

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Quick Reference

ISBN 9780297860303
Barcode 9780297860303
Published 13 December 2011 by Orion Publishing
Format Hardback
Author(s) By Appleyard, Bryan

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Full details for this title

ISBN-13 9780297860303
ISBN-10 0297860305
Stock Out of stock
Status Not currently available
Publisher Orion Publishing
Imprint Weidenfeld & Nicolson
Publication Date 13 December 2011
International Publication Date 1 November 2011
Publication Country United Kingdom United Kingdom
Format Hardback
Author(s) By Appleyard, Bryan
Category Impact Of Science & Technology On Society
Popular Science
Interest Age 14+ years
Reading Age 14+ years
Library of Congress Consciousness, Culture, Brain, Neurosciences, Technological innovations - Social aspects
NBS Text Popular Science
ONIX Text General/trade
Number of Pages 288
Dimensions Width: 159mm
Height: 240mm
Spine: 26mm
Weight 520g
Dewey Code 500
Catalogue Code 232559

Description of this Book

In an era where information is so readily available that everyday society is bombarded on all fronts and almost overwhelmed by the sheer scale of it all, we are fast becoming a society that strives for simplicity - and one ruled by an anti-intellectual, celebrity-driven culture. Bryan Appleyard argues that the complex should be embraced, not dissected. He uses his experience and expertise as a cultural journalist to disconnect and to distinguish between the complicated and the complex. The acceptance of complexity, he reasons, and the subsequent simplification of the complicated, in science, business and daily life, is necessary to achieve the Good Life. Told through anecdotes and drawing on interviews with key social and business figures such as Bill Gates, the Dalai Lama and Stephen Hawking, Appleyard takes the reader on a dazzling personal journey, and gets to the heart of the science of complexity. From the baby-boomer belief in simplicity to a growing understanding of the sustaining power of complexity, the readers' eyes are opened to the possibility that we are, in fact, complexly made to be complex.

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Awards, Reviews & Star Ratings

NZ Review As readers have come to expect from Bryan Appleyard, his new book is another literate and sensitive reflection on how science is changing our self-understanding. -- Steve Fuller The Literary Review

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Author's Bio

Born in 1951, Bryan Appleyard attended King's College, Cambridge. He writes for numerous publications including VANITY FAIR, THE NEW YORK TIMES, THE SPECTATOR and THE SUNDAY TIMES. http://www.bryanappleyard.com/ https://twitter.com/BryanAppleyard http://www.youtube.com/MrBryanappleyard

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