Marketing Higher Education: Theory and Practice
The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dial... read full description below.
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Full details for this title
| Interest Age |
Young Adults |
| Reading Age |
Young Adults |
| NBS Text |
Adult & Further Education |
| ONIX Text |
Professional and scholarly;College/higher education |
|
| Number of Pages |
224 |
| Dimensions |
Width: 153mm
Height: 230mm
Spine: 14mm |
| Weight |
349g |
|
| Dewey Code |
378 |
| Catalogue Code |
Not specified |
Description of this Book
The marketing of higher education has become a natural consequence of the market in which higher education institutions are created and function. This book examines marketing from both the market and educational perspectives and offers a view of its value and use within this dialectic relationship. In this respect this book is distinctive.
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Author's Bio
Felix Maringe is a lecturer in the School of Education at the University of Southampton, teaching on a range of PGCE courses. He is also Chair of the Academy of Marketing's Special Interest Group in Marketing of Higher Education. Paul Gibbs is Reader in Education at the University of Middlesex. He is widely published in educational, management and marketing literature in the UK, USA and Australia.
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