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Basic Marketing

Basic Marketing

Revised and updated to include recent trends and the realities of today's market place. The book features basic marketing principles stated simply, explanations and discussions of marketing environments, examples that relate to both the NZ and Aust markets, overall revision to in... read full description below.

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ISBN 9780864694607
Barcode 9780864694607
Published 1 January 2004 by Cengage Learning Australia
Format Hardback, 6th Revised edition
Author(s) By Rose, Paul

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Full details for this title

ISBN-13 9780864694607
ISBN-10 0864694601
Stock Out of stock
Status Not currently available
Publisher Cengage Learning Australia
Imprint Cengage Learning Australia
Publication Date 1 January 2004
Publication Country Australia Australia
Format Hardback, 6th Revised edition
Edition 6th Revised edition
Author(s) By Rose, Paul
Category Economics
Business Studies
Australian & Pacific History
Sales & Marketing
AU, NZ & South Pacific Books
New Zealand & Related
Interest Age General Audience
Reading Age General Audience
NBS Text Sales & Marketing
ONIX Text General/trade;Professional and scholarly;College/higher education
Number of Pages 175
Dimensions Height: 210mm
Weight Not specified - defaults to 1,000g
Dewey Code 658.8
Catalogue Code 312040

Description of this Book

This sixth edition describes wellproven marketing theories. The book is used in Polytechnics, TAFE colleges, Colleges of Advanced Education, and Universities in both Australia and New Zealand.

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