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Zucked: Waking Up to the Facebook Catastrophe

Zucked: Waking Up to the Facebook Catastrophe (Trade Paperback / Paperback)

By McNamee, Roger

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American businessman, investor, venture capitalist and previous mentor of Mark Zuckerberg, Roger McNamee, warns us about the dangerous evolution of Facebook, and how their negligence is ultimately resulting in something akin to a dystopian nightmare. Sat in his dorm room, ninetee...n-year-old Mark Zuckerberg would never have imagined that his newly born social media platform would evolve into the election-meddling monster that it is today. Facebook's involvement in international politics, whether that be the USA's 2016 presidential election or the UK's Brexit referendum, has left its 2.1 billion users feeling deeply invaded. In You Won't Believe What Happened Next, McNamee tracks the downhill spiral that Facebook has initiated, exposing it as one of the main foundations of misinformed politics. He explores how algorithms are easily monopolized to feed users' interests - which is all fun and games when this is limited to a simple shoe brand - but becomes immediately alarming when they are manipulated into making serious political decisions. Given the omnipresence of technology combined with the current political climate, McNamee's startling expose is a riveting must-read.
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ISBN 9780008319007
Released NZ 7 Feb 2019
Publisher HarperCollins Publishers
Format Trade Paperback/Paperback
Alternate Format(s) View All (6 other possible title(s) available)
721 In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9780008319007
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher HarperCollins Publishers
Imprint HarperCollins Publishers Ltd
Released 7 Feb 2019
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By McNamee, Roger
Category Media Studies
Sales & Marketing: Advertising
Social & Legal Aspects of Computing
Number of Pages 352
Dimensions Width: 153mm
Height: 234mm
Spine: 27mm
Dewey Code 302.30285
Weight 420g
Interest Age General Audience
Reading Age General Audience
Library of Congress Online social networks - Political aspects, Online social networks - Social aspects, Social psychology
NBS Text Popular Culture & Media: General Interest
ONIX Text General/trade