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The Thank You Economy
 

The Thank You Economy (Hardback)

By Vaynerchuk, Gary

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The Thank You Economy isn't some abstract concept or wacky business strategy. It's the way we buy and sell, the way we're interacting as consumers, as employees, as entrepreneurs on all levels, right now. The way our marketplace functions has been evolving right before our eyes. ...Top-down, one-way exchanges are gone, replaced by relationships based on open, honest, and constant communication between customers and business. Today, individuals and brands that out-care and out-love their competition - those emphasising quality, value, responsiveness, and attention to detail, among other essentials - see the biggest returns. Gary Vaynerchuk contends that the people and companies harnessing the word-of-mouth power provided by multiplatform media - those that can shift their outlook and operations to be more customer-aware and fan-friendly - will pull away from the pack and profit in today's markets. In The Thank You Economy , he dissects the companies on the leading edge, showing how they are succeeding - and sometimes failing. Laying out the ideas and insight that support this enormous change, Vaynerchuk explores these emerging connections - from consumer to consumer and business to business and everything in between. Passionate and persuasive, he reminds us that, surviving and thriving today it takes more than just hard work-it takes a heartfelt thanks to those who make it possible.
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ISBN 9780061914188
Released NZ 28 Apr 2011
Publisher HarperCollins Publishers
Format Hardback
Availability
Indent title (internationally sourced), allow 8-12 weeks

Full details for this title

ISBN-13 9780061914188
Stock Available
Status Indent title (internationally sourced), allow 8-12 weeks
Publisher HarperCollins Publishers
Imprint HarperBusiness
Released 28 Apr 2011
Publication Country United States United States
Format Hardback
Author(s) By Vaynerchuk, Gary
Category Customer Services
Number of Pages 256
Dimensions Width: 140mm
Height: 210mm
Spine: 23mm
Dewey Code 658.812
Weight 358g
Interest Age 14+ years
Reading Age 14+ years
Library of Congress Management, Branding (Marketing), Customer relations, Internet marketing, Social media
NBS Text Sales & Marketing
ONIX Text General/trade

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