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Tim Cook: The Genius Who Took Apple to the Next Level

Tim Cook: The Genius Who Took Apple to the Next Level (Trade Paperback / Paperback)

By Kahney, Leander

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In 2011, Tim Cook took on an impossible task -- following in the footsteps of one of history's greatest business visionaries, Steve Jobs. Facing worldwide scrutiny, Cook (who was often described as shy, unassuming and unimaginative) defied all expectations. Under Cook's leadershi...p Apple has soared: its stock has nearly tripled and it is within shouting distance of becoming the world's first $1 trillion company. From the massive growth of the iPhone to new victories like the Apple Watch, Cook is leading Apple to a new era of success. But he's also spearheaded a cultural revolution within the company. Since becoming CEO, Cook has introduced a new style of management that emphasizes kindness, collaboration and honesty, and has quietly pushed Apple to support sexual and racial equal rights and invest heavily in renewable energy. Drawing on authorized access with several Apple insiders, Kahney, the world's leading reporter on Apple, tells the inspiring story of how one man attempted to replace the irreplaceable and succeeded more than anyone thought possible.
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ISBN 9780241348208
Released NZ 7 May 2019
Publisher Penguin
Format Trade Paperback/Paperback
Alternate Format(s) View All (4 other possible title(s) available)
Internationally sourced; usually ships 2-3 weeks

Full details for this title

ISBN-13 9780241348208
Stock Available
Status Internationally sourced; usually ships 2-3 weeks
Publisher Penguin
Imprint Portfolio Penguin
Released 7 May 2019
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By Kahney, Leander
Category Biography & Autobiography: General
Business Strategy
Management & Management Techniques
Information Technology Industries
Impact Of Science & Technology On Society
Number of Pages 320
Dimensions Width: 153mm
Height: 233mm
Spine: 24mm
Dewey Code 338.76100416092
Weight 420g
Interest Age 16+ years
Reading Age 16+ years
Library of Congress Industrial engineers - Biography - United States, Chief executive officers - Biography - United States
NBS Text Biography: Business
ONIX Text General/trade;College/higher education;Professional and scholarly