Wheelers Books
Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry

Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Paperback)

By Strauss, Jessalynn R.

  • RRP: $86.99
  • $86.99
  • In Stock At Publisher

The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of goo...d PR by promoting consumers' purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR's complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
Read more

ISBN 9780367868543
Released NZ 20 Dec 2019
Publisher Taylor & Francis Ltd
Format Paperback
Alternate Format(s) View All (1 other possible title(s) available)
In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9780367868543
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Taylor & Francis Ltd
Imprint Routledge
Released 20 Dec 2019
Publication Country United Kingdom United Kingdom
Format Paperback
Author(s) By Strauss, Jessalynn R.
Category Media Studies
Sales & Marketing
Sales & Marketing Management
Sales & Marketing: Advertising
Public Relations
Number of Pages 162
Dimensions Width: 156mm
Height: 234mm
Dewey Code 658.408
Weight 470g
Interest Age 16+ years
Reading Age 16+ years
Library of Congress Social responsibility of business, Casinos - Social aspects, Casinos - Social aspects - Nevada - Las Vegas
NBS Text Unclassifiable: WZ BIC
ONIX Text College/higher education