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China's Outbound Tourism

China's Outbound Tourism (Hardback, annotated edition)

By Arlt, Wolfgang

  • RRP: $306.00
  • $306.00
  • In Stock At Publisher

The People's Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg. China's Outbound Touris...m is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels. Throughout the book, facts and figures are given for the global development as well as in-depth information about China's key destinations. The growing importance of tourists from China is however not just a question of quantity: the text explains the features which distinguish their travel motivations and behaviours from 'western' and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists. Arlt's groundbreaking and valuable book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.
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ISBN 9780415365369
Released NZ 22 Jun 2006
Publisher Taylor & Francis Ltd
Format Hardback, annotated edition
Alternate Format(s) View All (1 other possible title(s) available)
Series Contemporary Geographies of Leisure, Tourism and Mobility
In stock at publisher; delivery usually 15-20 working days due to covid19 delays

Full details for this title

ISBN-13 9780415365369
Stock Available
Status In stock at publisher; delivery usually 15-20 working days due to covid19 delays
Publisher Taylor & Francis Ltd
Imprint Routledge
Released 22 Jun 2006
Publication Country United Kingdom United Kingdom
Format Hardback, annotated edition
Edition annotated edition
Author(s) By Arlt, Wolfgang
Series Contemporary Geographies of Leisure, Tourism and Mobility
Category Tourism Industry
Number of Pages 304
Dimensions Width: 156mm
Height: 234mm
Spine: 23mm
Dewey Code 338.47910951
Weight 658g
Interest Age 19+ years
Reading Age 19+ years
Library of Congress Tourism - China, Chinese - Travel
NBS Text Industrial Studies: General
ONIX Text College/higher education;Professional and scholarly