China's Outbound Tourism
Analyzes the history and development of Chinese international travelling, the politics and economics behind the upsurge, and the background of the travellers. This book explains the economic and social background of the surge in tourism and the changes in policy in the country si... read full description below.
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Full details for this title
|Library of Congress
||Tourism - China, Chinese - Travel
||Industrial Studies: General
||College/higher education;Professional and scholarly
Description of this Book
The People's Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg. China's Outbound Tourism is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels. Throughout the book, facts and figures are given for the global development as well as in-depth information about China's key destinations. The growing importance of tourists from China is however not just a question of quantity: the text explains the features which distinguish their travel motivations and behaviours from 'western' and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists. Arlt's groundbreaking and valuable book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.
Awards, Reviews & Star Ratings
||After having read the book one has to compliment Arlt on his pioneering work in bringing together information about Chinese outbound tourism. --Kees Van Galen China Information Wolfgang Arlt's book is a must read for anyone with a serious interest in China's rapidly growing outbound tourism market. His detailed research and analysis provides a rich perspective on the historical context, the factors underlying tourism growth and the potential impact of Chinese outbound tourism. --International Journal of Contemporary Hospitality Management China's Outbound Tourism is a must read for those who are interested in the topic. It is well written, research-rich, informative and insightful. --Journal of Travel and Tourism Marketing It is rare to find a tourism book that you cannot put down. But even if you take a rest from this book it draw's you back quickly. It is full of detail linked to theory, based in practical reality and of course, highly relevant. It will surely become a market for future study. --Tourism Managment This book can serve as a valuable reference for academic researchers on the topic of China's outbound tourism and China's tourism development at large, as well as industry practitioners related to or interested in the Chinese outbound market. --Journal of Tourism and Cultural Change
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