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China's Outbound Tourism

China's Outbound Tourism (Paperback)

By Arlt, Wolfgang

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The People's Republic of China has changed from a country which actively discouraged tourism into one of the major source markets for the international industry; the 35 million Chinese travelling across the border in 2005 are merely the tip of the iceberg. China's Outbound Touris...m is the first book on this major development and has been written using a multitude of sources from China and around the world. The topic is approached from many angles, using methods from the fields of economics, political sciences, sociology and cross-cultural studies. The book explains the economic and social background of the surge in tourism and the changes in policy in the country since 1949, when it moved from prevention through controlled development to encouragement of outbound travels. Throughout the book, facts and figures are given for the global development as well as in-depth information about China's key destinations. The growing importance of tourists from China is however not just a question of quantity; the text explains the features which distinguish their travel motivations and behaviours from 'western' and Japanese tourists, and the consequences for product adaptation and marketing methods for destinations interested in attracting and satisfying Chinese tourists. Arlt's groundbreaking book cannot be ignored by professionals, academics and students of tourism and leisure; it offers fresh insight into the topic and indicates some of the future lines of development in this area.
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ISBN 9780415511544
Released NZ 13 Dec 2011
Publisher Taylor & Francis Ltd
Format Paperback
Alternate Format(s) View All (1 other possible title(s) available)
Series Contemporary Geographies of Leisure, Tourism and Mobility
Indent title (internationally sourced), allow 8-12 weeks

Full details for this title

ISBN-13 9780415511544
Stock Available
Status Indent title (internationally sourced), allow 8-12 weeks
Publisher Taylor & Francis Ltd
Imprint Routledge
Released 13 Dec 2011
Publication Country United Kingdom United Kingdom
Format Paperback
Author(s) By Arlt, Wolfgang
Series Contemporary Geographies of Leisure, Tourism and Mobility
Category Social Groups & Communities
Tourism Industry
Number of Pages 304
Dimensions Width: 156mm
Height: 234mm
Spine: 17mm
Dewey Code 338.47910951
Weight 454g
Interest Age 19+ years
Reading Age 19+ years
Library of Congress Tourism - China, Chinese - Travel
NBS Text Industrial Studies: General
ONIX Text College/higher education