Wheelers Books
Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
 

Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Hardback)

By Stull, Craig
By Myers, Phil
By Scott, David Meerman

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Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. This book argues that the key to business success lies in understanding and connecting with w... read full description below.

ISBN 9780470260364
Barcode 9780470260364
Published 11 June 2008 by John Wiley & Sons Inc
Format Hardback
Alternate Format(s) View All (1 other possible title(s) available)
Availability
Internationally sourced on backorder; allow 4-8 weeks

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Full details for this title

ISBN-13 9780470260364
ISBN-10 047026036X
Stock Available
Status Internationally sourced on backorder; allow 4-8 weeks
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Publication Date 11 June 2008
Publication Country United States United States
Format Hardback
Author(s) By Stull, Craig
By Myers, Phil
By Scott, David Meerman
Category Business Strategy
Number of Pages 224
Dimensions Width: 152mm
Height: 234mm
Spine: 22mm
Weight 404g
Interest Age General Audience
Reading Age General Audience
Library of Congress Success in business, Creative ability in business
NBS Text Management & Business: General
ONIX Text Professional and scholarly
Dewey Code 658.4012
Catalogue Code Not specified

Description of this Book

If you market a product, service, or idea in any business, industry or organization, you must read Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs , a guide to understanding and meeting the needs of consumers, whether or not they make those needs clear. An easy-to-follow six-step process developed over the past 15 years can help you address unsolved problems, recognize buyer personas, quantify impact and create breakthrough experiences. Stop wasting time by guessing what your market needs and start understanding consumer desire.

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Awards, Reviews & Star Ratings

NZ Review ...it is hard to disagree with anything the authors say. Financial Times Thursday 4th September 2008
UK Review Bertrams Star Rating: 3 stars (out of 5)

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Author's Bio

Craig Stull is founder and CEO of Pragmatic Marketing and author of the industry-standard Pragmatic Marketing Framework. Phil Myers is President of Pragmatic Marketing. He has led three successful technology start-ups, managed two initial public offerings, and created seven hit products. David Meerman Scott is the author of The New Rules of Marketing and PR from Wiley, a frequent keynote speaker, and a seminar instructor for Pragmatic Marketing. Visit: www.tunedinbook.com.

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