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World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories

World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
 

Reveals various ways to build a giant audience from scratch.

This title is not currently available locally but showing available from overseas supplier on backorder – please allow 4-8 weeks for delivery.

Quick Reference

ISBN 9780470395004
Barcode 9780470395004
Published 11 February 2009 by John Wiley & Sons Australia Lt
Format Hardback
Alternate Format(s) View All (1 other possible title(s) available)
Author(s) By Scott, David Meerman
Availability Internationally sourced on backorder; allow 4-8 weeks

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Full details for this title

ISBN-13 9780470395004
ISBN-10 0470395001
Stock Available
Status Internationally sourced on backorder; allow 4-8 weeks
Publisher John Wiley & Sons Australia Lt
Imprint John Wiley & Sons Ltd
Publication Date 11 February 2009
Publication Country United Kingdom United Kingdom
Format Hardback
Author(s) By Scott, David Meerman
Category Sales & Marketing
Number of Pages 208
Dimensions Width: 131mm
Height: 177mm
Spine: 16mm
Weight 340g
Interest Age General Audience
Reading Age General Audience
Library of Congress Creative ability in business, Internet marketing, Internet advertising, Interest (Psychology), Word-of-mouth advertising
NBS Text Sales & Marketing
ONIX Text General/trade;Professional and scholarly
Dewey Code 658.872
Catalogue Code Not specified

Description of this Book

What does Blendtec, The Wizarding World of Harry Potter and Barack Obama have in common? They all created huge amounts of buzz and generated millions of dollars in sales and campaign contributions by using the principles found in World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories. Millions of people try to create something on the Web that will catch on and become a hit on YouTube, blogs, Facebook, and other online media. But you can't generate buzz without something to buzz about. The book teaches the art and science of creating engaging content and teaches readers exactly how to create world wide rave .

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Awards, Reviews & Star Ratings

NZ Review Scott's book offers a number of methods and approaches that various businesses can use to start an online 'wave' of interest in their company or their offering. Much of the advice is applicable to even the smallest growing business looking to tap into today's marketing trends. -Fuel Magazine Companies that are marketing effectively are using social media and the Web to go wherever potential customers are going and getting them to create a buzz about their products. David Meerman Scott calls it creating a 'World Wide Rave'.-Miami Herald Wouldn't you love to have your product sell itself, with people around the world talking about it and promoting it online? David Meerman Scott thought you would. So he wrote this book about how to start a World Wide Rave about your business. -Kansas City Star

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Author's Bio

David Meerman Scott is an award-winning online marketing strategist, entrepreneur, keynote speaker, and seminar leader. He is the bestselling author of The New Rules of Marketing and PR, also from Wiley. For more information, please visit www.davidmeermanscott.com.

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