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Get Seen: Online Video Secrets to Building Your Business

Get Seen: Online Video Secrets to Building Your Business
 

Film companies, advertising agencies, household names, professional actors, writers have all turned to online video as a platform to promote their products and services, engaging viewers and accumulating customers. This book offers information on how to produce and use online vid... read full description below.

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ISBN 9780470525463
Barcode 9780470525463
Published 17 December 2009 by John Wiley & Sons Australia Lt
Format Hardback
Author(s) By Garfield, Steve
Foreword by Scott, David Meerman
Series New Rules Social Media Series
Availability Internationally sourced on backorder; allow 4-8 weeks

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Full details for this title

ISBN-13 9780470525463
ISBN-10 0470525460
Stock Available
Status Internationally sourced on backorder; allow 4-8 weeks
Publisher John Wiley & Sons Australia Lt
Imprint John Wiley & Sons Ltd
Publication Date 17 December 2009
Publication Country United Kingdom United Kingdom
Format Hardback
Author(s) By Garfield, Steve
Foreword by Scott, David Meerman
Series New Rules Social Media Series
Category E-Commerce
Number of Pages 352
Dimensions Width: 155mm
Height: 233mm
Spine: 30mm
Weight 542g
Interest Age General Audience
Reading Age General Audience
Library of Congress Digital video, Blogs, Webcasting, Internet videos, Online social networks - Economic aspects
NBS Text Business, Accounting & Vocational: Textbooks & Study Guides
ONIX Text Professional and scholarly
Dewey Code 658.800284
Catalogue Code Not specified

Description of this Book

In 2008, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in and independent producers looked to find their niche. Many companies are now turning to online video as a platform to promote their products and services, engaging viewers and accumulating customers. Get Seen examines success stories of companies using online video and presents a series of plans and tools businesses can follow to successfully communicate with and market to their customers on the social web. Readers will learn how to record, edit, and export videos, where to post them, how to build a community around their content, and how to increase views by going viral.

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Awards, Reviews & Star Ratings

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Author's Bio

Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen

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