By Garfield, SteveForeword by Scott, David Meerman
In 2008, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in and independent producers looked to find their niche. Many companies are now turning to online video as a platform to promote their products and services, engaging ...viewers and accumulating customers. Get Seen examines success stories of companies using online video and presents a series of plans and tools businesses can follow to successfully communicate with and market to their customers on the social web. Readers will learn how to record, edit, and export videos, where to post them, how to build a community around their content, and how to increase views by going viral.Read more
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Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen
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