Get Seen: Online Video Secrets to Building Your Business
Film companies, advertising agencies, household names, professional actors, writers have all turned to online video as a platform to promote their products and services, engaging viewers and accumulating customers. This book offers information on how to produce and use online vid... read full description below.
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Full details for this title
|Library of Congress
||Digital video, Blogs, Webcasting, Internet videos, Online social networks - Economic aspects
||Business, Accounting & Vocational: Textbooks & Study Guides
||Professional and scholarly
Description of this Book
In 2008, the world of online video exploded. Hollywood got into the game, professional actors and writers joined in and independent producers looked to find their niche. Many companies are now turning to online video as a platform to promote their products and services, engaging viewers and accumulating customers. Get Seen examines success stories of companies using online video and presents a series of plans and tools businesses can follow to successfully communicate with and market to their customers on the social web. Readers will learn how to record, edit, and export videos, where to post them, how to build a community around their content, and how to increase views by going viral.
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Steve Garfield works with and advises Fortune 500 brands, such as AT&T, Kodak, Nokia, and Panasonic, and media outlets CBS, NBC, and PBS. Nationally featured on CNN, Garfield is the Boston correspondent for the pioneering video podcast Rocketboom and a longtime video blogging expert. He lectures on new media at Boston University, Northeastern, and Emerson College. Garfield also serves as an advisor to many of the Web's early video startups. For more information, please visit: stevegarfield.com/getseen