Wheelers Books
Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Hardback)

By Nalty, Kevin
Foreword by Scott, David Meerman

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Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools ...and tricks to successfully use online video to reach your business goals. * Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians * Foreword by veteran vlogger David Meerman Scott * First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting * Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.
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ISBN 9780470598887
Released NZ 1 Sep 2010
Publisher John Wiley & Sons Inc
Format Hardback
Series New Rules Social Media Series
Availability
Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays

Full details for this title

ISBN-13 9780470598887
Stock Available
Status Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Released 1 Sep 2010
Publication Country United States United States
Format Hardback
Author(s) By Nalty, Kevin
Foreword by Scott, David Meerman
Series New Rules Social Media Series
Category E-Commerce
Number of Pages 256
Dimensions Width: 152mm
Height: 235mm
Spine: 25mm
Dewey Code 658.87202854678
Weight 450g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet videos, Viral marketing
NBS Text Management & Business: General
ONIX Text Professional and scholarly

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