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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video

Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
 

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.

This title is not currently available locally but showing available from overseas supplier on backorder – please allow 4-8 weeks for delivery.

Quick Reference

ISBN 9780470598887
Barcode 9780470598887
Published 1 September 2010 by John Wiley & Sons Australia Lt
Format Hardback
Author(s) By Nalty, Kevin
Foreword by Scott, David Meerman
Series New Rules Social Media Series
Availability Internationally sourced on backorder; allow 4-8 weeks

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Full details for this title

ISBN-13 9780470598887
ISBN-10 0470598883
Stock Available
Status Internationally sourced on backorder; allow 4-8 weeks
Publisher John Wiley & Sons Australia Lt
Imprint John Wiley & Sons Ltd
Publication Date 1 September 2010
Publication Country United Kingdom United Kingdom
Format Hardback
Author(s) By Nalty, Kevin
Foreword by Scott, David Meerman
Series New Rules Social Media Series
Category E-Commerce
Number of Pages 256
Dimensions Width: 152mm
Height: 235mm
Spine: 25mm
Weight 450g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet videos, Viral marketing
NBS Text Management & Business: General
ONIX Text Professional and scholarly
Dewey Code 658.87202854678
Catalogue Code 200741

Description of this Book

Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals. * Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comedians * Foreword by veteran vlogger David Meerman Scott * First-hand case studies of leading brands include Microsoft, Starbucks, GE, MTV, Mentos, Holiday Inn, and Fox Broadcasting * Learn from the successes of top companies and startups as well as the pitfalls and mistakes many of them are making Online video has huge potential, mostly untapped. Put your business at the forefront of this important medium with the proven methods described by Beyond Viral.

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Awards, Reviews & Star Ratings

UK Review Bertrams Star Rating: 3 stars (out of 5)

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Author's Bio

KEVIN H. NALTY , known as Nalts on YouTube, is the only career marketer who doubles as one of the most viewed YouTube comedians. Formerly a marketing director at Merck and Johnson & Johnson, Nalty currently helps leading brands-including Fox Broadcasting, Microsoft, InterContinental Hotels Group, Cox Communications, and Coke-market via online video. Visit NaltsConsulting.com.

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