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The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!

The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More! (Hardback)

By Collier, Marsha

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Social media is simply good old fashioned, high quality customer service that is more efficiently delivered and appropriately executed by technology. It's a vehicle for connection and engagement that provides businesses with the opportunity to build communities that serve an unli...mited number of customers. The most successful users of social media as a customer service tool become part of their customers' lives, they follow back. They handle complaints immediately. They wish customers happy birthday. They grow their brands by involving themselves in their own communities. The Ultimate Online Customer Service Guide will show readers how to become authentic and engaged servants to customers through social media. Using a blend of case studies, a primer on classic customer service maxims, and instructions on how to execute quality customer service, this book will help any business better understand the opportunities that social media presents as a means of serving customers. Key lessons include: Authentically using social media to connect with customers to boost your bottom line Attracting new customers through your online presence Achieving higher GMS (Gross Merchandise Sales) with quality customer service Consequences of the lack of customer service
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ISBN 9780470637708
Released NZ 8 Dec 2010
Publisher John Wiley & Sons Inc
Format Hardback
Availability
Indent title (internationally sourced), usually ships 4-6 weeks

Full details for this title

ISBN-13 9780470637708
Stock Available
Status Indent title (internationally sourced), usually ships 4-6 weeks
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Released 8 Dec 2010
Publication Country United States United States
Format Hardback
Author(s) By Collier, Marsha
Category Customer Services
Number of Pages 252
Dimensions Width: 162mm
Height: 237mm
Spine: 19mm
Dewey Code 658.812
Weight 520g
Interest Age General Audience
Reading Age General Audience
Library of Congress Customer services, Internet marketing, Social media
NBS Text Sales & Marketing
ONIX Text Professional and scholarly

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