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The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!

The Ultimate Online Customer Service Guide: How to Connect with your Customers to Sell More!

Make your online customers happy-and create new ones-with this winning guide Social media gives you an unparalleled vehicle for connecting and engaging with an unlimited number of customers. Yet this vehicle is different than other, more impersonal forms. With social media, reps ... read full description below.

Usually ships 4-6 weeks – This is an indent title (internationally sourced to order from a local supplier).

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ISBN 9780470637708
Barcode 9780470637708
Published 8 December 2010 by John Wiley & Sons Australia Lt
Format Hardback
Author(s) By Collier, Marsha
Availability Indent title (internationally sourced), usually ships 4-6 weeks

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Full details for this title

ISBN-13 9780470637708
ISBN-10 0470637706
Stock Available
Status Indent title (internationally sourced), usually ships 4-6 weeks
Publisher John Wiley & Sons Australia Lt
Imprint John Wiley & Sons Ltd
Publication Date 8 December 2010
International Publication Date 4 January 2011
Publication Country United Kingdom United Kingdom
Format Hardback
Author(s) By Collier, Marsha
Category Customer Services
Number of Pages 252
Dimensions Width: 162mm
Height: 237mm
Spine: 19mm
Weight 520g
Interest Age General Audience
Reading Age General Audience
Library of Congress Customer services, Internet marketing, Social media
NBS Text Sales & Marketing
ONIX Text Professional and scholarly
Dewey Code 658.812
Catalogue Code 197215

Description of this Book

Social media is simply good old fashioned, high quality customer service that is more efficiently delivered and appropriately executed by technology. It's a vehicle for connection and engagement that provides businesses with the opportunity to build communities that serve an unlimited number of customers. The most successful users of social media as a customer service tool become part of their customers' lives, they follow back. They handle complaints immediately. They wish customers happy birthday. They grow their brands by involving themselves in their own communities. The Ultimate Online Customer Service Guide will show readers how to become authentic and engaged servants to customers through social media. Using a blend of case studies, a primer on classic customer service maxims, and instructions on how to execute quality customer service, this book will help any business better understand the opportunities that social media presents as a means of serving customers. Key lessons include: Authentically using social media to connect with customers to boost your bottom line Attracting new customers through your online presence Achieving higher GMS (Gross Merchandise Sales) with quality customer service Consequences of the lack of customer service

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Author's Bio

Marsha Collier (www.marshacollier.com) is an online business authority, retail expert, radio personality, and bestselling author who trains individuals to make money online. She launched an eBay business in the early days of the site, becoming one of the world's forecast eBay entrepreneurs and a charter member o eBay's elite PowerSellers since 1998. The author of several bestselling For Dummies titles, she has built a following and has become an in-demand public speaker and media spokesperson.

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