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Better For You: Entrepreneurs Who Broke Big Soda's Stranglehold on the USA and NZ

Better For You: Entrepreneurs Who Broke Big Soda's Stranglehold on the USA and NZ (Trade Paperback / Paperback)

By A Lewis, Lisa

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...there was an unwavering belief in the goodness of milk and orange juice. Soda energized and pleased palates without suspicion. THEN CAME A RECKONING... BETTER FOR YOU examines the rise of a global healthy drinks market and presents case histories of entrepreneurs who dared to ...create "better for you" beverages... enduring American brands and burgeoning New Zealand lifestyle drinks, Phoenix Organic, Karma Cola, Chia Sisters, Aotea Native Tonics & King of Kiwi. How did Phoenix Organic, an iconic Kiwi brand, come to be foreign-owned? How is Karma Cola going head-to-head with Big Soda? How does leadership from Chia Sisters founders dismantle Tall Poppy culture? Why did a successful Maori-led drink brand choose to forgo export? Included in BETTER FOR YOU is a "behind the scenes" account of Kiwi, Glenn Elliott, who travels to the USA to "give it a go" with his artisanal kiwifruit drink brand. Much more than a business book, BETTER FOR YOU, shows connections between products and consumers, Americans and Kiwis, and posits how commerce can relate to leading authentic, healthy, and responsible lives.
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ISBN 9780473570187
Published NZ 2 Aug 2021
Publisher Nationwide Books
Format Trade Paperback/Paperback
129 In-stock at publisher; ships 7-14 working days

Full details for this title

ISBN-13 9780473570187
Stock Available
Status In-stock at publisher; ships 7-14 working days
Publisher Nationwide Books
Published 2 Aug 2021
Publication Country New Zealand New Zealand
Format Trade Paperback/Paperback
Author(s) By A Lewis, Lisa
Category Business & Management
Health Issues, and technology's impact on
NZ, Maori & Pasifika
Number of Pages Not specified
Dimensions Width: 140mm
Height: 215mm
Dewey Code Not specified
Weight Not specified - defaults to 600g
Interest Age General Audience
Reading Age General Audience