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It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden (Paperback, illustrated edition)

By Arden, Paul

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A handbook of how to succeed in life by an advertising guru.

ISBN 9780714843377
Barcode 9780714843377
Published 30 May 2003 by Phaidon Press Ltd
Format Paperback, illustrated edition
In stock at publisher; ships 6-12 working days

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Full details for this title

ISBN-13 9780714843377
ISBN-10 0714843377
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Phaidon Press Ltd
Imprint Phaidon Press Ltd
Publication Date 30 May 2003
Publication Country United Kingdom United Kingdom
Format Paperback, illustrated edition
Edition illustrated edition
Author(s) By Arden, Paul
Category Sales & Marketing: Advertising
Advice On Careers & Achieving Success
Number of Pages 128
Dimensions Width: 120mm
Height: 178mm
Spine: 13mm
Weight 181g
Interest Age General Audience
Reading Age General Audience
Library of Congress Self-actualization (Psychology), Success
NBS Text Careers & Success
ONIX Text General/trade
Dewey Code 650.1
Catalogue Code 289078

Description of this Book

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.

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Awards, Reviews & Star Ratings

NZ Review Talented but timid? this noted ad-man is here to tell you that ambition, not just mere ability, is the key to success in his world. ... Arden is punchy and memorable about 'failing better next time.' i-D magazine, May UK 'ARDENT ABOUT ARDEN Saatchi & Saatchi creative legend-turned-director Paul Arden has committed his considerable with and creative thinking to paper in a handy-sized book on how to succeed. Not just in advertising but in business generally. Far from being one of those excruciating self-help guides favored by buttoned-down businessmen, It's Not How Good You Are, It's How Good You Want To Be is a startlingly refreshing, unputdownable collection of thought-provoking pearls of wisdom. Chapters such as It's Right to be Wrong, Have you Noticed How the Cleverest People at School Are Not Those Who Make It In Life? and Do Not Seek Praise, Seek Criticism are accompanied by an entertaining collection of photos and illustrations. Get it and you'll never think the same way again.' SHOTS, July 2003 UK The former creative director of Saatchi & Saatchi teaches readers how to smash down life's impossible barriers using a fresh combination of wit, smart thinking, and horiffic mistakes. Outrageously genius.' The Good Book Guide, June 2004 ' - a wonderful book by one of the most brilliant men I have ever met - I met him when he worked as creative director at Saatchi and Saatchi and he was simply inspirational - as is this practical, unpretentious little book.' Amanda Platell, Daily Mail, 20 January 2005

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Author's Bio

Advertising guru Paul Arden is a creative genius whose extraordinary drive and energy is allied to a kind of common sense that just isn't, well, common. Paul Arden began his career in advertising at the age of 16. Formerly Creative Director at Saatchi and Saatchi, he is responsible for some of Britain's best known campaigns including British Airways, Silk Cut, Anchor Butter, InterCity and Fuji and famous slogans which include 'The Car in front is a Toyota' and 'The Independent - It Is - Are You?'. In 1993 he set up the London-based production company Arden Sutherland-Dodd where he is now a commercials director for clients such as BT, BMW, Ford, Nestle and Levis. Author's Residence: London

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