Wheelers Books
It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden (Paperback, illustrated edition)

By Arden, Paul

  • RRP: $19.99
  • $15.99
  • Save $4.00
  • To Order

It's Not How Good You Are, It's How Good You Want to Be is a handbook of how to succeed in the world - a pocket bible for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as prob...lem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.
Read more

ISBN 9780714843377
Released NZ 30 May 2003
Publisher Phaidon Press Ltd
Format Paperback, illustrated edition
Availability
Indent title (internationally sourced), allow 8-12 weeks

Full details for this title

ISBN-13 9780714843377
Stock Available
Status Indent title (internationally sourced), allow 8-12 weeks
Publisher Phaidon Press Ltd
Imprint Phaidon Press Ltd
Released 30 May 2003
Publication Country United Kingdom United Kingdom
Format Paperback, illustrated edition
Edition illustrated edition
Author(s) By Arden, Paul
Category Sales & Marketing: Advertising
Advice On Careers & Achieving Success
Number of Pages 128
Dimensions Width: 120mm
Height: 178mm
Spine: 13mm
Dewey Code 650.1
Weight 181g
Interest Age General Audience
Reading Age General Audience
Library of Congress Self-actualization (Psychology), Success
NBS Text Careers & Success
ONIX Text General/trade

TOP