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You.com: Manage Your Online Self for Profit, Image and Business Success

You.com: Manage Your Online Self for Profit, Image and Business Success

The internet is vast and can be an inhospitable place for organizations and individuals trying to make their mark. To stand out in the crowd, you need to learn how to be creative online. This title gives advice on how to manage your online image using tools such as linkedin, face... read full description below.

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Quick Reference

ISBN 9780749461980
Barcode 9780749461980
Published 15 May 2011 by Kogan Page Ltd
Format Trade Paperback/Paperback
Author(s) By Norris, Cresta
Availability In stock at publisher; ships 6-12 working days

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Full details for this title

ISBN-13 9780749461980
ISBN-10 0749461985
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Publication Date 15 May 2011
International Publication Date 15 June 2011
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
Author(s) By Norris, Cresta
Category Computer Communications & Networking
Publishing On The Internet
World Wide Web (WWW)
Social & Legal Aspects of Computing
Privacy & Data Protection
Advice On Careers & Achieving Success
Number of Pages 184
Dimensions Width: 130mm
Height: 198mm
Spine: 11mm
Weight 202g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet marketing, Online social networks
NBS Text Careers & Success
ONIX Text College/higher education;Professional and scholarly;General/trade
Dewey Code 650.102854678
Catalogue Code Not specified

Description of this Book

New media expert Cresta Norris gives advice on how to manage an online image through media such as LinkedIn, Facebook, and Twitter. She shows the reader how to stay connected to the things they care about using RSS feeds, news feeds, netvibes, etc. She passes on tricks from top journalists about how to use search engines as a professional research tool. You.com also shares tips on how to find a better job, recruit staff, or find similar people to work with, illustrating these tips with case studies of individuals and businesses. It also provides examples of how an online image can go wrong, and valuable advice on how to put it right.

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Awards, Reviews & Star Ratings

NZ Review If you're a person just working on entering social media, blogs, forums, etc., then this book might be the right one for you. It offers some very practical advice. - Angela James, goodreads.com

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Author's Bio

Cresta Norris has years of valuable experience in online marketing. She has been the head of new media content at UKTV (a joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She has written and published business books for many blue-chip clients and is also the author of A Quick Start Guide to Online Selling, published by Kogan Page.

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