By Norris, Cresta
New media expert Cresta Norris gives advice on how to manage an online image through media such as LinkedIn, Facebook, and Twitter. She shows the reader how to stay connected to the things they care about using RSS feeds, news feeds, netvibes, etc. She passes on tricks from top j...ournalists about how to use search engines as a professional research tool. You.com also shares tips on how to find a better job, recruit staff, or find similar people to work with, illustrating these tips with case studies of individuals and businesses. It also provides examples of how an online image can go wrong, and valuable advice on how to put it right.Read more
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Cresta Norris has years of valuable experience in online marketing. She has been the head of new media content at UKTV (a joint venture between Virgin and the BBC) and creator of online content for the marketing arms of the BBC and Freeview. She has written and published business books for many blue-chip clients and is also the author of A Quick Start Guide to Online Selling, published by Kogan Page.
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