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Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce

Amazon: How the World's Most Relentless Retailer will Continue to Revolutionize Commerce (Trade Paperback / Paperback)

By Berg, Natalie
By Knights, Miya

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Retail is at a tipping point: the industry has seen more changes in the past five years than the previous 50! Universally, retailers are changing business models and customer engagement strategies that could make or break them in the future. The rise of online retail and its prim...ary player, Amazon, is at the heart of all the challenges and opportunities that the industry now face. Amazon explores the e-commerce giant's retail strategy in great depth, providing original insights at a time when the company is on the cusp of revolutionising itself even further. Recent times have seen the launch of their online grocery service AmazonFresh, physical Amazon bookshops, Amazon Echo's Alexa, and the first deliveries by drone. Their next major initiatives are check-out free supermarkets and drive-through supermarkets, which will, yet again, fundamentally change the way consumers shop. As Amazon operates in this pivotal time, they face unprecedented financial and logistical challenges. Amazon analyses the impact these will have on the wider retail sector, and the lessons that can be learned from its unprecedented rise to dominance. Authored by industry leading retail analysts who have spent decades providing research-based analysis and opinion, Amazon is, quite simply, a fascinating and thought-provoking exploration into the most disruptive and influential retail company of all time.
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ISBN 9780749482794
Released NZ 15 Jan 2019
Publisher Kogan Page Ltd
Format Trade Paperback/Paperback
Alternate Format(s) View All (3 other possible title(s) available)
Availability
18 Showing available from publisher, allow 2-4 weeks for delivery

Full details for this title

ISBN-13 9780749482794
Stock Available
Status Showing available from publisher, allow 2-4 weeks for delivery
Publisher Kogan Page Ltd
Imprint Kogan Page Ltd
Released 15 Jan 2019
Publication Country United Kingdom United Kingdom
Format Trade Paperback/Paperback
 › 3 other possible formats available
Author(s) By Berg, Natalie
By Knights, Miya
Category Business Strategy
E-Commerce
Sales & Marketing
Distributive Industries: Retail
Number of Pages 272
Dimensions Width: 156mm
Height: 234mm
Spine: 17mm
Dewey Code 381.142
Weight 465g
Interest Age 19+ years
Reading Age 19+ years
Library of Congress Electronic commerce, Success in business
NBS Text Industrial Studies: General
ONIX Text College/higher education;Professional and scholarly

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