By Kuang, CliffBy Fabricant, Robert
Whether for a computer game or a pair of shoes, design is what makes or breaks a modern product. And as the software that drives our lives gets ever more intuitive and personal, designing the right experience for users matters more than ever. So how can brilliant design turn func...tion into elegance? Are there lasting principles behind it that we can learn? Why do some designs take root while others wither? In this entertaining and beautiful book, Cliff Kuang and Robert Fabricant guide readers through the myriad ways that designers are reshaping our behaviour, with fascinating stories ranging from healthcare and banking to dating and voting. You'll learn the hidden rules of experience that tap into our deepest desires and habits, and that reframe how we use the defining products of our time.Read more
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Cliff Kuang (Author) Cliff Kuang is a UX designer and an award-winning journalist. He was previously the design editor at Wired and Fast Company, where he has edited or written over 7,000 articles on design. His writing has also appeared in the New York Times Magazine, Bloomberg Businessweek, and The Economist. Robert Fabricant (Author) Robert Fabricant is a co-founder of Dalberg's Design Impact Group and former Vice President of Creative for Frog Design. He has won numerous design awards and has written and spoken widely on design and social impact, for outlets including the Harvard Business Review and SXSW.
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