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Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Real-Time Marketing and PR: How to Instantly Engage Your Market, Connect with Customers, and Create Products that Grow Your Business Now

Wake up, it's revolution time! Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance.

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Quick Reference

ISBN 9781118155998
Barcode 9781118155998
Published 2 December 2011 by John Wiley & Sons Inc
Format Trade Paperback/Paperback, Revised and Updated Edition
Alternate Format(s) View All (1 other possible title(s) available)
Author(s) By Scott, David Meerman
Series Wiley Desktop Editions
Availability Not currently available

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Full details for this title

ISBN-13 9781118155998
ISBN-10 1118155998
Stock Out of stock
Status Not currently available
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Publication Date 2 December 2011
Publication Country United States United States
Format Trade Paperback/Paperback, Revised and Updated Edition
Edition Revised and Updated Edition
Author(s) By Scott, David Meerman
Series Wiley Desktop Editions
Category E-Commerce
Sales & Marketing
Number of Pages 272
Dimensions Width: 154mm
Height: 231mm
Spine: 20mm
Weight 336g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet marketing, Public relations, BUSINESS & ECONOMICS / Sales & Selling
NBS Text Sales & Marketing
ONIX Text Professional and scholarly
Dewey Code 658.872
Catalogue Code Not specified

Description of this Book

Wake up, it's revolution time!Gone are the days when you could plan out your marketing and public relations programs well in advance and release them on your timetable. It's a real-time world now, and if you're not engaged, then you're on your way to marketplace irrelevance. Real time means news breaks over minutes, not days. It means ideas percolate, then suddenly and unpredictably go viral to a global audience. It's when companies develop (or refine) products or services instantly, based on feedback from customers or events in the marketplace. And it's when businesses see an opportunity and are the first to act on it.Caught up in old, time-consuming processes, too many companies leave themselves fatally exposed by flying blind through this new media environment. You don't have to be among them. Discover Real-Time Marketing and PR and get a clear path to navigate and succeed in the changed business landscape.In this eye-opening follow-up to The New Rules of Marketing and PR, a BusinessWeek bestseller, David Meerman Scott reveals the proven, practical steps to take your business into the real-time era. Find out how to act and react flexibly as events occur, position your brand in the always-on world of the Web, and avoid embarrassing mistakes and missteps. Real-Time Marketing and PR will also enable you to: Develop a business culture that encourages speed over sloth Read buying signals as people interact with your online information Crowdsource product development, naming, and even marketing materials such as online videos Engage reporters to shape stories as they are being written Command premium prices by delivering products at speed Deploy technology to listen in on millions of online discussions and instantly engage with customers and buyers Scale and media buying power are no longer a decisive advantage. What counts today is speed and agility. While your competitors scramble to adjust, you can seize the initiative, open new channels, and grow your brand. Master Real-Time Marketing and PR today and become the first to act, the first to respond, and the first to win!

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Awards, Reviews & Star Ratings

UK Review Bertrams Star Rating: 1 stars (out of 5)

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Author's Bio

David Meerman Scott's book The New Rules of Marketing and PR opened people's eyes to the new realities of marketing and public relations on the Web. Six months on the BusinessWeek bestseller list, with over a quarter million copies in print in more than twenty-five languages, New Rules, now in its third edition, is a modern business classic. David's popular blog and hundreds of speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers in real time.

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