Wheelers Books
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly (Trade Paperback / Paperback, 6th Edition)

By Scott, David Meerman

  • RRP: $42.99
  • $42.99
  • In Stock At Publisher

To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a sixth edition is required. It will incorporate several additions and changes including: new case examples, and new information on recent platforms including Facebook Live. The Ne... read full description below.

ISBN 9781119362418
Barcode 9781119362418
Published 9 August 2017 by John Wiley & Sons Inc
Format Trade Paperback/Paperback, 6th Edition
Availability
In stock at publisher; ships 6-12 working days

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Full details for this title

ISBN-13 9781119362418
ISBN-10 1119362415
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher John Wiley & Sons Inc
Imprint John Wiley & Sons Inc
Publication Date 9 August 2017
International Publication Date 31 July 2017
Publication Country United States United States
Format Trade Paperback/Paperback, 6th Edition
Edition 6th Edition
Author(s) By Scott, David Meerman
Category Business & Management
Sales & Marketing
Number of Pages 448
Dimensions Width: 153mm
Height: 227mm
Spine: 30mm
Weight 538g
Interest Age General Audience
Reading Age General Audience
Library of Congress Internet marketing, Internet in public relations
NBS Text Sales & Marketing
ONIX Text Professional and scholarly
Dewey Code 658.8
Catalogue Code 760153

Description of this Book

To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a sixth edition is required. It will incorporate several additions and changes including: new case examples, and new information on recent platforms including Facebook Live. The New Rules of Marketing & PR is the pioneering guide to the future of marketing, an international bestseller with more than 350,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.

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Awards, Reviews & Star Ratings

UK Review Bertrams Star Rating: 3 stars (out of 5)

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Author's Bio

DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.

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