By Scott, David Meerman
To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a sixth edition is required. It will incorporate several additions and changes including: new case examples, and new information on recent platforms including Facebook Live. The Ne...w Rules of Marketing & PR is the pioneering guide to the future of marketing, an international bestseller with more than 350,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.Read more
Add to Basket
DAVID MEERMAN SCOTT is the author of ten books including Real-Time Marketing & PR, The New Rules of Sales & Service, and Newsjacking. David's popular blog, advisory work with fast-growing companies, and speaking engagements around the world give him a singular perspective on how businesses are implementing new strategies to reach buyers directly and in real time.
Subscribe now to be the first to hear about specials and upcoming releases.
Copyright © 2019 Wheelers Books
· All rights reserved