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Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success

Ditch the Act: Reveal the Surprising Power of the Real You for Greater Success
  

Use your failure, mistakes, and vulnerabilities to fund success--the proven guide to building a powerful personal brand through the fearless admission of just being human Business professionals are finding it harder and harder to break through the noise. The problem is, most of i... read full description below.

Available for pre-order internationally. Ships upon its international release date of 25 Oct 2019.

Quick Reference

ISBN 9781260454376
Barcode 9781260454376
Release Date 25 October 2019 by McGraw-Hill Education - Europe
Format Paperback
Author(s) By Kim, Leonard
By Foland, Ryan
Availability Available for pre-order, ships once internationally released 25 Oct 2019

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Full details for this title

ISBN-13 9781260454376
ISBN-10 1260454371
Stock Release date is 25 October 2019
Status Available for pre-order, ships once internationally released 25 Oct 2019
Publisher McGraw-Hill Education - Europe
Imprint McGraw-Hill Education
Release Date 25 October 2019
Publication Country United States United States
Format Paperback
Author(s) By Kim, Leonard
By Foland, Ryan
Category Business & Management
Number of Pages 256
Dimensions Not specified
Weight Not specified - defaults to 600g
Interest Age General Audience
Reading Age General Audience
ONIX Text General/trade
Dewey Code Not specified
Catalogue Code Not specified

Description of this Book

Use your failure, mistakes, and vulnerabilities to fund success--the proven guide to building a powerful personal brand through the fearless admission of just being human Business professionals are finding it harder and harder to break through the noise. The problem is, most of it is just that: noise. What if you could gain more career success, respect, and a powerful digital presence by being your natural, flawed self instead of pretending to be perfect? Ditch the Act takes a strategic approach to this little-known secret to help you build an authentic, long-lasting personal brand. The authors--both marketing and communications experts--explain why exposure is important and how it cultivates more durable connections than any polished persona can, and they show how to use stories of failure and weakness in ways that build trust and loyalty from large audiences. Inside, you'll find an actionable, 7-step process for driving brand differentiation and growth. Actions include: -Crafting a unique bio and creating an exposure resume -Writing out stories and thought leadership insights based on the exposure resume-Extracting key content pieces to turn into video scripts for posting, sharing, and embedding in existing content-Fostering camaraderie in new relationships People are getting weary of--and, frankly, seeing right through--the oversized egos dominating the business world today. By building a personal brand that is honest and authentic and that reveals personal struggles, you can build stronger, longer-lasting relationships--and achieve greater success.

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Author's Bio

Leonard Kim is a personal branding expert, marketing consultant, and writer whose content has been read over 14 million times. Ryan Foland is a communication strategist, speaker, and personal branding expert. Together, they operate InfluenceTree, a personal branding accelerator that teaches people how to build their brand, get featured in publications, and grow their social media following. Their clients include New York Times bestselling authors, venture capitalists, and Fortune 500 executives.

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