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E-Commerce 2019: Business, Technology and Society, Global Edition

E-Commerce 2019: Business, Technology and Society, Global Edition (Paperback, 15th edition)

By Laudon, Kenneth C.
By Traver, Carol Guercio

  • RRP: $130.99
  • $130.99
  • In Stock At Publisher

For courses in e-commerce. The most up-to-date, comprehensive overview of e-commerce today Lively and fun to read, E-commerce 2019: business.technology.society is an in-depth, thought-provoking introduction to e- commerce focusing on key concepts and the latest empirical and fina...ncial data. Hundreds of examples from companies such as Facebook (R), Google (R), Twitter (R), and Amazon (R) illustrate how e-commerce is altering business practices and driving shifts in the global economy. The entire 15th edition, including its data, figures, and tables, has been updated through October 2018. It has up-to-date coverage of key topics in e-commerce today, such as privacy and piracy, government surveillance, cyberwar, social-local-mobile marketing, Internet sales taxes, and intellectual property.
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ISBN 9781292303178
Released NZ 11 Jun 2019
Publisher Pearson Education
Format Paperback, 15th edition
Availability
97 In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9781292303178
Stock Available
Status In stock at publisher; ships 6-12 working days
Publisher Pearson Education
Imprint Pearson Education Limited
Released 11 Jun 2019
Publication Country United Kingdom United Kingdom
Format Paperback, 15th edition
Edition 15th edition
Author(s) By Laudon, Kenneth C.
By Traver, Carol Guercio
Category Reference Works
E-Commerce
Internet
Number of Pages 912
Dimensions Width: 220mm
Height: 290mm
Spine: 10mm
Dewey Code 658.872
Weight 436g
Interest Age 19+ years
Reading Age 19+ years
Library of Congress Electronic commerce, Internet marketing
NBS Text Management & Business: General
ONIX Text College/higher education;Professional and scholarly

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