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Library Marketing Basics

Library Marketing Basics (Trade Paperback / Paperback)

By Polger, Mark Aaron

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Here is an accessible, step-by-step, easy to understand, and hands-on resource for any librarian who is interested in learning basic marketing tips to raise the profile of their library. While other books on library marketing are dense and assume that the library has a full-time ...marketing staff person, a publicist, a graphic designer, and a big fat budget., this book offers tips and tricks (often free) that any librarian can do to market the library. It will focus on the small changes to the services a library provides to raise its profile. Library Marketing Basics is designed for beginners who are new to library marketing. Any librarian can market their library, but they must understand what true marketing is all about, and how to do it right. In this guide, you'll: *Learn what true library marketing is, and what it's not *Plan a large scale marketing campaign / awareness campaign on a shoestring budget *Learn how to market yourselves as librarians! *Develop your own professional identity and brand *Learn tips and tricks on obtaining buy-in from your colleagues and the entire organization, even if they are resistant! *Learn how to develop relationships with stakeholders in order to raise the profile of your library You'll also find practical examples from the non-library /corporate sector on how to use currently existing marketing tools and apply them to your library. The book focuses on developing a library brand, in addition to creating an effective marketing plan, social media guidelines, identifying assessment tools, and providing best practices when developing signage, writing website vocabulary, and designing promotional materials. Library Marketing Basics will show that you don't need a big budget to market the library. You just need a small team of like-minded colleagues to brainstorm creative ways to raise awareness with your audience. Marketing is all about the valuable intangible and tangible aspects (of your library) and how you connect them with your users.
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ISBN 9781442239630
Released NZ 15 Apr 2019
Format Trade Paperback/Paperback
Alternate Format(s) View All (1 other possible title(s) available)
2 In stock at publisher; ships 6-12 working days

Full details for this title

ISBN-13 9781442239630
Stock Available
Status In stock at publisher; ships 6-12 working days
Imprint Rowman & Littlefield
Released 15 Apr 2019
Publication Country United States United States
Format Trade Paperback/Paperback
Author(s) By Polger, Mark Aaron
Category Library, Archive & Information Management
Sales & Marketing
Number of Pages 332
Dimensions Width: 148mm
Height: 228mm
Spine: 24mm
Dewey Code 021.7
Weight 494g
Interest Age General Audience
Reading Age General Audience
Library of Congress Libraries - Marketing
NBS Text Library & Information Science
ONIX Text Professional and scholarly