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Magnetic Service (1 Volume Set): Secrets for Creating Passionately Devoted Customers

Magnetic Service (1 Volume Set): Secrets for Creating Passionately Devoted Customers
  

Cultivating and keeping customers long - term should be a primary goal of any company, but binding customers to a brand can be challenging at best. This is where ''magnetic service'' comes in. In this inspiring book, authors Chip and Bilijack Bell show how any business can create... read full description below.

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ISBN 9781459626232
Barcode 9781459626232
Published 19 August 2011 by ReadHowYouWant.com Ltd
Format Trade Paperback/Paperback, [Large Print]
Author(s) By Bell, Bilijack
By Bell, Chip
Series Read How You Want
Availability Indent title (internationally sourced), usually ships 4-6 weeks

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Full details for this title

ISBN-13 9781459626232
ISBN-10 1459626230
Stock Available
Status Indent title (internationally sourced), usually ships 4-6 weeks
Publisher ReadHowYouWant.com Ltd
Imprint ReadHowYouWant.com Ltd
Publication Date 19 August 2011
International Publication Date 18 August 2011
Publication Country Canada Canada
Format Trade Paperback/Paperback, [Large Print]
Edition [Large Print]
Author(s) By Bell, Bilijack
By Bell, Chip
Series Read How You Want
Category Market Research
Number of Pages 320
Dimensions Width: 178mm
Height: 254mm
Spine: 17mm
Weight 558g
Interest Age General Audience
Reading Age General Audience
NBS Text Sales & Marketing
ONIX Text General/trade
Dewey Code Not specified
Catalogue Code Not specified

Description of this Book

Cultivating and keeping customers long - term should be a primary goal of any company, but binding customers to a brand can be challenging at best. This is where ''magnetic service'' comes in. In this inspiring book, authors Chip and Bilijack Bell show how any business can create a cult - like following of customers who don't just forgive them when they err but actually help them correct the problem, who don't just recommend them but insist that their friends do business with them. Part 1 explains the seven magnetic service secrets - from ''Make Trust a Verb'' to ''Empower Customers Through Comfort.'' Part 2 looks at the leadership side of this strategy, emphasizing such qualities as leading naturally, nurturing discovery, and having soul. Dozens of real - life examples illustrate the seven secrets of magnetic service in action and show precisely what leaders can do to create a culture of magnetic service in any organization.

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