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No Filter: The Inside Story of Instagram - Winner of the FT Business Book of the Year Award

No Filter: The Inside Story of Instagram - Winner of the FT Business Book of the Year Award (Paperback)

By Frier, Sarah

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'Deeply researched and highly entertaining.' The Times 'Vivid reporting and electric story-telling.' Ashlee Vance, author of Elon Musk 'Clear-eyed and objective.' New York Times The extraordinary inside story of how Instagram became the world's most successful app In just ten yea...rs, Instagram has gone from being a simple photo app to a $100-billion company. The journey has involved ground-breaking innovations, a billion-dollar takeover, and clashes between some of the biggest names in tech. But it's a story that has never been told - until now. In No Filter, Bloomberg's Sarah Frier reveals how Instagram became the hottest app in a generation, reshaping our culture and economy in the process. With astonishing access to all the key players - from Instagram's co-founders to super-influencers like Kris Jenner - Frier offers behind-the-scenes glimpses of every moment in the company's life: from its launch, to its unlikely acquisition by Facebook, to its founders' dramatic disputes with their new boss, Mark Zuckerberg. But this is not just a Silicon Valley story. No Filter explores how Instagram has reshaped global business, creating a new economy of 'influencers' and pioneering a business model that sells an aspirational lifestyle to all of us. And it delves into Instagram's effects on popular culture, rewiring our understanding of celebrity and placing mounting pressure on all of us to perform online - to the point of warping our perception of reality. The resulting book connects one company's rise to a global revolution in technology, culture and business. Facebook's decision to buy Instagram was the best investment it ever made. But we're still learning about what it has cost the rest of us.
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ISBN 9781847942548
Released NZ 18 Feb 2021
Publisher Cornerstone
Format Paperback
Reprinting locally, In Stock Internationally

Full details for this title

ISBN-13 9781847942548
Stock Available
Status Reprinting locally, In Stock Internationally
Publisher Cornerstone
Imprint Random House Business Books
Released 18 Feb 2021
Publication Country United Kingdom United Kingdom
Format Paperback
Author(s) By Frier, Sarah
Category Media Studies
International Business
Business Strategy
Number of Pages 352
Dimensions Width: 130mm
Height: 200mm
Spine: 23mm
Dewey Code 302.231
Weight 250g
Interest Age 19+ years
Reading Age 19+ years
Library of Congress Online social networks, Technology and civilization
NBS Text Management & Business: General
ONIX Text College/higher education;Professional and scholarly