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              Books by Justin Kirby

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              Connected Marketing

              Connected Marketing (Hardback)

              Edited by Kirby, Justin; Marsden, Paul

              • RRP: $271.00
              • $271.00
              • In Stock At Publisher

              Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measur...able solutions for driving business growth by stimulating positive brand talk between clients, customers and consumers. Edited by marketing consultants Justin Kirby (Digital Media Communications) and Dr. Paul Marsden (Spheeris/London School of Economics), and with a foreword by Emanuel Rosen (author of the bestselling Anatomy of Buzz ) Connected Marketing is a collaborative work written by 17 opinion-leading consultants and practitioners working at the cutting edge of viral, buzz and word of mouth marketing. Contributing authors to Connected Marketing are Stephane Allard (Spheeris), Schuyler Brown (Buzz@Euro RSCG), Idil Cakim (Burson-Marsteller), Andrew Corcoran (Lincoln Business School), Steve Curran, (Pod Digital), Brad Ferguson (Informative), Justin Foxton (CommentUK), Graham Goodkind (Frank PR), Justin Kirby (Digital Media Communications), Paul Marsden (Spheeris), Liam Mulhall (Brewtopia), Greg Nyilasy (University of Georgia), Martin Oetting (ESCP-EAP European School of Management), Bernd Rothlingshofer (Independent), Sven Rusticus (Icemedia), Pete Snyder (New Media Strategies) and Thomas Zorbach (vm-people).Connected Marketing shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand.
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              ISBN 9781138152694
              Released NZ 18 Aug 2016
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Connected Marketing
               

              Connected Marketing (Trade Paperback / Paperback)

              Edited by Kirby, Justin; Marsden, Paul

              • RRP: $98.99
              • $98.99
              • To Order

              Talks about the state of the art in viral, buzz and word-of-mouth marketing. This work shows how businesses can harness connectivity between clients, customers and consumers as powerful marketing media for driving demand. It focuses on the consumer to consumer approach to marketi...ng: word of mouth.
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              ISBN 9780750666343
              Released NZ 9 Nov 2005
              Publisher Taylor & Francis Ltd
              Interest Age General Audience
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions

              The Definitive Guide to Strategic Content Marketing: Perspectives, Issues, Challenges and Solutions (Trade Paperback / Paperback)

              By Dzamic, Lazar; Kirby, Justin

              • RRP: $69.99
              • $69.99
              • In Stock At Publisher

              A multi-contributor resource showcasing diverse perceptions on content marketing. Leading academics, industry experts and thought leaders share their approaches, allowing readers to glean unique knowledge into different types of best practice.

              ISBN 9780749482220
              Released NZ 15 Jul 2018
              Publisher Kogan Page Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
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