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The volume's focus on the long standing connection between tourism and national parks; and the changing concept of national parks over time and space give the book a distinct niche in the national parks and tourism literature.
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The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might h...elp to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective, including the meanings they bestow and their potential economic, cultural and personal impacts. It explores the reasons for their popularity and influence, and provides a critique of their growth in different markets. Events examined include fashion weeks, fashion or design themed exhibitions, historical re-enactments, extreme/alternative fashion and design events, and large-scale public events such as royal weddings and horse races. International examples and case studies are drawn from countries as diverse as the USA, UK, Germany, Bhutan, New Zealand and Australia. These are used to develop and critique various thematic concepts linked to fashion and design events, such as identity, gender, aspirations and self-image, commodification, authenticity, destination development and marketing, business strategy and protection/infringement of intellectual property. Fashion, Design and Events also provides a futurist view of these types of events and sets out a future research agenda. This book has a unique focus on events associated with fashion and design and features a swathe of disciplinary backgrounds. It will appeal to a broad academic audience, such as students of art and design, cultural studies, tourism, events studies, sociology and marketing.
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In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether w...ine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate into sales. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first - branding - investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second - heritage - considers cases where there are strong linkages between cultural heritage and wine marketing. The third section - terroir - explores how a 'sense of place' is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition. This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.
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This book is the first to take an in-depth examination of the breadth and scope of exhibitions, trade fairs and other industrial events as a marketing tool or channel. Offering a wide range of international case studies, the book will appeal to students and researchers in cultura...l studies, history, tourism and sociology.
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This book is the first to explore royal events within the context of Events Studies, and takes an historical approach, examining the development of royal events through different periods.Themes emphasised include the ritual structure of events, the impact of the media and the inf...luence of individual tastemakers.
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Explores the origins and multiple meanings of National Parks and their relationship to tourism in a variety of national contexts. Taking a global comparative approach, this book examines how and why national parks have spread and evolved, how they have been fashioned and used, an...d the integral role of tourism within national parks.
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Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. The...se events however carry high propensity for controversy as memory and identity are highly subjective and other stakeholders hold different views of what should be commemorated and why. This is the first book to provide an in - depth critical examination of commemorative events, particularly what they mean to societies and how they are used by governments as well as impacts on other stakeholders. The book fully explores these issues by reviewing all the major types of commemorative events including, nationhood or independence, wars, battles, famous people and cultural milestones from varying geographical regions and stakeholder perspectives. By doing so the book furthers understanding of these types of events in society as well as furthering knowledge of social and political uses and impacts of events. This thought provoking volume will be valuable reading for students, researchers and academics interested in events.
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Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. The...se events however carry high propensity for controversy as memory and identity are highly subjective and other stakeholders hold different views of what should be commemorated and why. This is the first book to provide an in - depth critical examination of commemorative events, particularly what they mean to societies and how they are used by governments as well as impacts on other stakeholders. The book fully explores these issues by reviewing all the major types of commemorative events including, nationhood or independence, wars, battles, famous people and cultural milestones from varying geographical regions and stakeholder perspectives. By doing so the book furthers understanding of these types of events in society as well as furthering knowledge of social and political uses and impacts of events. This thought provoking volume will be valuable reading for students, researchers and academics interested in events.
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The West is one of the strongest and most enduring place images in the world and its myth is firmly rooted in popular culture - whether novels, film, television, music, clothing and even video games. The West combines myth and history, rugged natural scenery and wide open spaces,... popular culture and promises of transformation. These imagined places draw in tourists, attracted by a cultural heritage that is part fictional and mediatised. In turn, tourism operators and destination marketing organisations refashion what they present to fit these imagined images. This book explores this imagining of a mythic West through three key themes, travel, film and frontiers to offer new insight into how the imagination of the West and popular culture has influenced the construction of tourism. In doing so, it examines the series of paradoxes that underlie the basic appeal of the West: evocative frontier, a boundary zone between civilisation and wilderness and between order and lawlessness. It draws on a range of films and literature as well as varying places from festivals to national parks to showcase different aspects of the nexus between travel, film and frontiers in this fascinating region. Interdisciplinary in character, it includes perspectives from cultural studies, American studies, tourism and film studies. Written by leading academics, this title will be valuable reading for students, researchers and academics in the fields of cultural studies, tourism, film studies and media studies and all those interested in film tourism.
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The West is one of the strongest and most enduring place images in the world and its myth is firmly rooted in popular culture - whether novels, film, television, music, clothing and even video games. The West combines myth and history, rugged natural scenery and wide open spaces,... popular culture and promises of transformation. These imagined places draw in tourists, attracted by a cultural heritage that is part fictional and mediatised. In turn, tourism operators and destination marketing organisations refashion what they present to fit these imagined images. This book explores this imagining of a mythic West through three key themes, travel, film and frontiers to offer new insight into how the imagination of the West and popular culture has influenced the construction of tourism. In doing so, it examines the series of paradoxes that underlie the basic appeal of the West: evocative frontier, a boundary zone between civilisation and wilderness and between order and lawlessness. It draws on a range of films and literature as well as varying places from festivals to national parks to showcase different aspects of the nexus between travel, film and frontiers in this fascinating region. Interdisciplinary in character, it includes perspectives from cultural studies, American studies, tourism and film studies. Written by leading academics, this title will be valuable reading for students, researchers and academics in the fields of cultural studies, tourism, film studies and media studies and all those interested in film tourism.
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