Books » Author » Robert R. Pennington
By Pennington, Robert R.
Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance t ...
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This theory of culture, a synthesis of thinking from Europe, the Americas and Asia, illustrates the function and meaning of culture rather than form. It fuses philosophy, anthropology, sociology, history, science, psychology, literature, literary criticism and linguistics all are ...
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