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              Books by Robert R. Pennington

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              The Consumer Culture Theory of Brands
               

              The Consumer Culture Theory of Brands (Hardback, Unabridged edition)

              By Pennington, Robert R.

              • $365.50
              • In stock

              Brands are components of consumer discourse. Marketers create them as devices to sell their products or services. However, once brands are marketed, they belong to consumers, because the latter confer relevance or recognition upon them. Brand viability depends upon significance t ...

              ISBN 9781527536845
              Published 28 August 2019 by Cambridge Scholars Publishing
              Interest Age General Audience
              Availability
              Usually ships 4-8 weeks – Internationally Sourced (on backorder)
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              Cultural Theory for the Humanities
               

              Cultural Theory for the Humanities (Hardback)

              By Pennington, Robert R.

              • $705.99
              • In stock

              This theory of culture, a synthesis of thinking from Europe, the Americas and Asia, illustrates the function and meaning of culture rather than form. It fuses philosophy, anthropology, sociology, history, science, psychology, literature, literary criticism and linguistics all are ...

              ISBN 9781634846653
              Published 1 April 2016 by Nova Science Publishers Inc
              Interest Age 19+ years
              Availability
              * Usually ships 6-12 working days* – Title is in stock with supplier internationally
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