Books » Author » Brian Halligan
By Scott, David Meerman; Halligan, Brian; Foreword by Walton, Bill
The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business ...
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By Halligan, Brian; Shah, Dharmesh
Your customers don't care about you. They care about themselves and the solutions they need. However, most marketing books focus solely on attracting new customers, without giving proper coverage to your already existing customer base. By ignoring your existing customers, you can ...
By Halligan, Brian; Shah, Dharmesh; Runne, Dierk
Attract, engage, and delight customers online Inbound Marketing: Get Found Using Google, Social Media, and Blogs is a comprehensive guide to increasing online visibility and engagement. Written by top marketing and startup bloggers, the book contains the latest information about ...
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