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              Books by Jennifer Aaker

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              Total 6 jump to: go
              Humour, Seriously: Why Humour Is A Superpower At Work And In Life

              Humour, Seriously: Why Humour Is A Superpower At Work And In Life (Trade Paperback / Paperback)

              By Aaker, Jennifer; Bagdonas, Naomi

              • RRP: $40.00
              • $30.00
              • Save $10.00
              • To Order

              If you think being funny is unprofessional, think again. Some people think the workplace is no place for funny business. But in fact, the upside of humour for our careers is significant. A recent survey of more than 700 CEOs showed that 98% prefer job candidates with a sense of h...umour, and 84% think that funny employees do better work. Comedian Naomi Bagdonas and psychologist Jennifer Aaker's research into humour has shown that exhibiting humour in the workplace can enhance our influence and status, build bonds and defuse tension within teams, enhance creativity and problem-solving and even make us more likeable. Humour unlocks our authentic selves, which helps us lead with greater purpose and levity has been proven to make us healthier and happier. Humour is the most under-leveraged tool for power in the working world. No joke! And yet research shows that we fall off a humour cliff around the time we enter the workforce. Based on one of the most oversubscribed courses amongst Stanford MBAs, Humour, Serious Business will teach you how to: -Find your own type of funny -Employ the techniques of stand up comedians -Lead with a good sense of humour -Create a culture of levity -Learn what type of humour to use in different situations In this smart and funny book about how to be smart and funny, Aaker and Bagdonas share the best tips from the masters - like comedian Seth Meyers, writers for The Onion, and performers from the Upright Citizen's Brigade - and distils the insights of leaders who are creating cultures of levity at companies like Twitter, Apple, Andreessen Horowitz and IDEO. Along the way, they share the hilarious tales of their own (vaguely mortifying) adventures in pursuit of a punch line.
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              ISBN 9780241405932
              Released NZ 17 Nov 2020
              Publisher Penguin
              Interest Age 16+ years
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
              The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
                

              The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (Audio CD / Audio)

              By Aaker, Jennifer; Read by Smith, Andy; By Adler, Carlye; Foreword by Heath, Chip

              • RRP: $27.99
              • $22.03
              • Save $5.96
              • Not Yet Available

              Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to ...make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully. The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results. Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four wings of The Dragonfly Effect working together. Part II will teach you each of the four skills. Its illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBays World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them. Its got Andys Cheat Sheets, specifically designed for people who are not at all technicall
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              ISBN 9798200549191
              Released NZ 1 Mar 2021
              Publisher Gildan Media Corporation
              Interest Age General Audience
              Availability
              Showing not yet available from supplier. Ships once released.
              View details for this title
              The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change

              The Dragonfly Effect: Quick, Effective, and Powerful Ways To Use Social Media to Drive Social Change (Hardback)

              By Aaker, Jennifer; Smith, Andy; Adler, Carlye; Foreword by Heath, Chip; By Ariely, Dan

              • RRP: $49.99
              • $49.99
              • In Stock At Publisher

              Harness the power of social media to achieve social change Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business.

              ISBN 9780470614150
              Released NZ 9 Sep 2010
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              4 In stock at publisher; delivery usually 20-30 working days due to covid19 delays
              View details for this title
              The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
                

              The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (Audio CD / Audio)

              By Aaker, Jennifer; Read by Smith, Andy; By Adler, Carlye; Foreword by Heath, Chip

              • RRP: $27.99
              • $22.03
              • Save $5.96
              • Not Yet Available

              Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to ...make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully. The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results. Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four wings of The Dragonfly Effect working together. Part II will teach you each of the four skills. Its illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBays World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them. Its got Andys Cheat Sheets, specifically designed for people who are not at all technicall
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              ISBN 9798200549207
              Released NZ 1 Mar 2021
              Publisher Gildan Media Corporation
              Interest Age General Audience
              Availability
              Showing not yet available from supplier. Ships once released.
              View details for this title
              Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.)
               

              Humor, Seriously: Why Humor Is a Secret Weapon in Business and Life (And how anyone can harness it. Even you.) (Hardback)

              By Aaker, Jennifer; Bagdonas, Naomi

              • RRP: $59.50
              • $47.48
              • Save $12.02
              • In Stock US

              Anyone can learn how to harness the power of humor in business (and life), thanks to this smart (and funny) book based on the popular class at Stanford's Graduate School of Business. There exists a false dichotomy between gravity and levity in today's corporate culture: the mista...ken belief that we have to be serious all the time in order to be taken seriously. But the research tells a different story: that in fact humor is one of the most powerful tools we have for accomplishing serious things. Top executives know this, which is why 98% of CEOs prefer employees with a sense of humor, and 84% of VPs believe employees with a sense of humor do better work. Studies show that humor makes us appear more competent, confident, and influential; it builds bonds, defuses tension, earns us buy-in for our ideas, and even helps spark new ones. Dr. Jennifer Aaker and Naomi Bagdonas teach the popular Humor: Serious Business course at Stanford's Graduate School of Business, where they have helped some of the world's most hard-driving, blazer-wearing business minds build humor into their organizations and lives. In Humor, Seriously, theydraw on behavioral science research, advice from world-class comedians, and stories from real-live business leaders to show us how to harness the many benefits of humor in our companies and careers. It is much more than being funny; it is about training our brains to look at the world through a different lens. Often, all it takes is a moment of levity to shift a relationship or moment from transactional and sterile to authentic and connected. At a time when we're all craving more authentic connection in our world, Humor, Seriously shows how to infuse more levity--and more humanity--into our everyday lives.
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              ISBN 9780593135280
              Released NZ 2 Feb 2021
              Publisher Currency
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-14 working days
              View details for this title
              The Dragonfly Effect Lib/E: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
                

              The Dragonfly Effect Lib/E: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change (Audio CD / Audio, Library Edition)

              By Aaker, Jennifer; Read by Smith, Andy; By Adler, Carlye; Foreword by Heath, Chip

              • RRP: $27.99
              • $22.03
              • Save $5.96
              • Not Yet Available

              Lots of books teach the mechanics of using Facebook, Twitter, and YouTube. Some explain how to use these and other tools to compete in business. But no book addresses one of the biggest desires among 18-34 year olds: how to harness the incredible power of the new social media to ...make a difference, to do something that really matters. The goal of this book is simple: to help you achieve a singular goal by harnessing social media. To create political change, the way the Obama campaign did. To foster economic justice by making micro-loans easily available, the way Kiva has done. To save the life of a friend diagnosed with cancer. In all these cases, there is a single, measurable goal. You may not have money but you have the energy and focus. And you are wondering how to use social media to achieve your goal--allowing you to do so more quickly, effectively, and powerfully. The Dragonfly Effect is what happens when you coordinate four small activities to produce big results. It's named after the only insect that is able to move in any direction--with tremendous speed and force--when its four wings are working in concert. This book will teach you four key skills, explain how to coordinate them, and show you how to harness them to the social media to achieve disproportionate results. Part I presents the story that led to the Power of Social Technology class at Stanford, showing all four wings of The Dragonfly Effect working together. Part II will teach you each of the four skills. Its illustrated with examples and includes practical tips from the social technologists who engineered the Obama campaign, the founders of Kiva and eBays World of Good, story-tellers from Pixar and leaders from Facebook, Twitter and Google. Part III is your Dragonfly Toolkit, which will get you started on using all the most important social media tools without having to read a whole book about each of them. Its got Andys Cheat Sheets, specifically designed for people who are not at all technicall
              Read more

              ISBN 9798200549184
              Released NZ 1 Mar 2021
              Publisher Gildan Media Corporation
              Interest Age General Audience
              Availability
              Showing not yet available from supplier. Ships once released.
              View details for this title
              Total 6 jump to: go