Books » Author » Bilijack Bell
By Bell, Bilijack; Bell, Chip
Cultivating and keeping customers long - term should be a primary goal of any company, but binding customers to a brand can be challenging at best. This is where ''magnetic service'' comes in. In this inspiring book, authors Chip and Bilijack Bell show how any business can create ...
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By Bell, Chip; Bell, Bilijack
Winner of the 2004 Publishers Marketing Association Benjamin Franklin Award for Best Business Book
By the bestselling author of Managers As Mentors-over 100,000 copies sold
Reveals the seven "magnetic service" secrets that work for cult-like brands such as Starbucks, Harley-Dav ...
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