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              Books by V. Kumar

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              Total 27 jump to: go ‹ previous123next ›
              International Marketing Research
               

              International Marketing Research (Hardback)

              By Kumar, V.

              • RRP: $130.99
              • $130.99
              • To Order/ Indent titles

              Offering a sound theoretical base supported by relevant and current examples, this practical, detailed, and well-documented guide takes students through all phases of developing and conducting international marketing research.

              ISBN 9780130453860
              Released NZ 25 Aug 1999
              Publisher Pearson Education (US)
              Interest Age General Audience
              Availability
              Indent title (sourced internationally), usually ships 4-6 weeks post release/order
              View details for this title
              Legends in Marketing: George S. Day
               

              Legends in Marketing: George S. Day (Hardback, Seven Volume Set ed., Contains 7 Hardbacks)

              Edited by Sheth, Jagdish N.; Aaker, David; Kumar, V.; Schoemaker, Paul J. H.; Reibstein, David J.

              • Imp. $3,408.50
              • $3,238.08
              • Save $170.42
              • Not Available Locally

              Captures the essence of the most important contributions made in the field of marketing in the past hundred years. This book reproduces the seminal works of the legends in the field, supplemented by interviews of these legends as well as by the opinions of other scholars about th...eir work.
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              ISBN 9789351502890
              Released NZ 15 Feb 2016
              Publisher SAGE Publications Inc
              Interest Age General Audience
              Series Legends in Marketing
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Statistical Methods in Customer Relationship Management
               

              Statistical Methods in Customer Relationship Management (Hardback)

              By Kumar, V.; Petersen, J. Andrew

              • RRP: $168.99
              • $168.99
              • To Order

              *Presents

              ISBN 9781119993209
              Released NZ 28 Sep 2012
              Publisher John Wiley & Sons Australia Lt
              Interest Age General Audience
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Global Marketing Research

              Global Marketing Research (Paperback)

              By Kumar, V.

              • RRP: $135.00
              • $128.25
              • Save $6.75
              • Temporarily out of stock

              Offers a text that tracks the world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text discusses developments in the scope and extent of the subject and examines advances in quantita...tive and qualitative research techniques from a global perspective.
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              ISBN 9789351507505
              Released NZ 15 Oct 2015
              Publisher SAGE Publications Inc
              Interest Age General Audience
              Availability
              Title is temporarily out of stock
              View details for this title
              Marketing Research
               

              Marketing Research (Hardback, 10th Revised edition)

              By Aaker, David A.; Kumar, V.; Day, George S.; Leone, Robert

              • Imp. $578.99
              • $492.14
              • Save $86.85
              • Not Available Locally

              Offers one the best approach toward communicating the intricacies of marketing research and its usefulness to the marketing organization. This text focuses on market intelligence, strategy, theory, and application. It shows the relevance of marketing intelligence, the power of th...e Internet in marketing research applications, and more.
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              ISBN 9780470317259
              Released NZ 4 Dec 2009
              Publisher John Wiley & Sons Australia Lt
              Interest Age 19+ years
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Marketing Research: A Global Outlook
               

              Marketing Research: A Global Outlook (Paperback)

              By Kumar, V.

              • RRP: $118.50
              • $112.58
              • Save $5.92
              • In Stock US

              This practical, detailed, and well-documented textbook will guide students, academicians, and market researchers through all phases of developing and conducting marketing research at local and global levels. Marketing Research: A Global Outlook is a comprehensive text that tracks... the dynamic world of global marketing and undertakes a systematic approach in discussing the steps involved in the process of conducting marketing research. This text has been developed by the author from over two decades of experience in conducting marketing research and observing the behavior of customers in more than 30 countries. It discusses recent developments in the scope and extent of the subject and examines advances in quantitative and qualitative research techniques from a global perspective. Key Features: - Overview of marketing research processes including introduction of key concepts, exploring relevant issues, and highlighting major challenges to understand and coordinate the entire process. - Focus on the important phases of marketing research such as understanding its nature and scope, data collection, questionnaire designing, sampling, and analysis and presentation of results. - Numerous country-specific examples and cases from the global perspective giving detailed insight into the developments around the world. - Dedicated and up-to-date inclusion of a section on the aspects of marketing research in major geographical areas. - Chapter-end review exercises and case-based questions for critical and in-depth understanding.
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              ISBN 9789351502487
              Released NZ 2 Jul 2015
              Publisher SAGE Publications Inc
              Interest Age 19+ years
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Profitable Customer Engagement: Concept, Metrics and Strategies
               

              Profitable Customer Engagement: Concept, Metrics and Strategies (Hardback)

              By Kumar, V.

              • RRP: $106.00
              • $106.00
              • To Order

              The concept of customer engagement has evolved as a powerful tool for building a profitable approach to customer management. This book communicates the fundamentals of profitable customer engagement by proposing a customer engagement value (CEV) framework.

              ISBN 9788132113409
              Released NZ 15 Oct 2013
              Publisher SAGE Publications Inc
              Interest Age 2-6 years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Marketing Research

              Marketing Research (Trade Paperback / Paperback, 12th ed.)

              By Aaker, David A.; Kumar, V.; Leone, Robert P.; Day, George S.

              • RRP: $309.99
              • $309.99
              • Temporarily out of stock

              Marketing Research, 12th Edition prepares marketing students to make data driven business decisions. With a focus on market intelligence, strategy, theory and application, the authors introduce the latest developments in the field of marketing research and discuss their impact on... marketing research applications--all in a macro-micro framework to help students understand the big picture.
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              ISBN 9781119238720
              Released NZ 9 Feb 2016
              Publisher John Wiley & Sons Inc
              Interest Age 19+ years
              Availability
              Title is temporarily out of stock
              View details for this title
              Trematode Infections and Diseases of Man and Animals
                

              Trematode Infections and Diseases of Man and Animals (Trade Paperback / Paperback, Softcover reprint of hardcover 1st ed. 1999)

              By Kumar, V.

              • RRP: $626.50
              • $626.50
              • In Stock US

              Over the last few decades new data on the distribution, pathogenicity, diagnosis, treatment and control of trematode infections and diseases in man and animals, including zoonotic trematodiasis, have emerged from various geographical regions. These new data are compiled in this b...ook together with existing information to fulfil the present need. Seven major trematode-induced disease groups, namely, schistosomiasis, paragonimiasis, fascioliasis and fasciolopsiasis, dicrocoeliasis and eurytremiasis, clonorchiasis and opisthorchiasis, paramphistomiasis, and diseases due to intestinal trematode infections are dealt with in this book. These diseases still rank as a major cause of morbidity and mortality - both in man and in livestock - mainly in the tropics, and contribute to the socio-economic problems. Many of these diseases are also zoonoses, some major and others potential. The intended readership of this treatise include postgraduate students of medical and veterinary parasitology, research workers as well as medical practitioners, veterinarians, tropical diseases specialists, veterinary public health specialists and teachers concerned with trematode infections and trematodiasis of man and animals.
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              ISBN 9789048151523
              Released NZ 1 Dec 2010
              Publisher Springer
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Methods of Accelerated Convergence in Nonlinear Mechanics
                

              Methods of Accelerated Convergence in Nonlinear Mechanics (Trade Paperback / Paperback, Softcover reprint of the original 1st ed. 1976)

              By Bogoljubov, N. N.; Mitropoliskii, J. A.; Samoilenko, A. M.; Edited by Sneddon, Ian Naismith; Translated by Kumar, V.

              • RRP: $311.50
              • $311.50
              • In Stock US

              This monograph deals with some of the latest results in nonlinear mechanics, obtained recently by the use of a modernized version of Bogoljubov's method of successive changes of variables which ensures rapid convergence.

              ISBN 9783642619021
              Released NZ 15 Nov 2011
              Publisher Springer
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-12 working days
              View details for this title
              Total 27 jump to: go ‹ previous123next ›