Wheelers Books
Refine By
Publication Date
Fiction / Non-Fiction
    Age
      Format
        Extended Format
        Show Large Print:
        Category
          Publication Country
            Latest Additions
            Language
              Price
              -

              Books by Jessalynn R. Strauss

              Stock Availability: Sort by: View:

              Total 2 jump to: go
              Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry
               

              Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Hardback)

              By Strauss, Jessalynn R.

              • RRP: $282.00
              • $282.00
              • To Order

              The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of goo...d PR by promoting consumers purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multi- billion dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR s complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
              Read more

              ISBN 9780415706377
              Released NZ 8 May 2015
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Series Routledge New Directions in PR & Communication Research
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry

              Challenging Corporate Social Responsibility: Lessons for public relations from the casino industry (Paperback)

              By Strauss, Jessalynn R.

              • RRP: $86.99
              • $86.99
              • In Stock At Publisher

              The concept of Corporate Social Responsibility (CSR) has become increasingly widespread, as businesses seek to incorporate socially responsible behaviors while still being accountable to shareholders. Indeed some research has suggested that CSR in itself can form the basis of goo...d PR by promoting consumers' purchase decisions. Arguing that this approach is a dangerous oversimplification, this book takes a deeper look at the concept of CSR in a particularly challenging context - casino gaming. Originally the province of seedy, backdoor establishments in isolated cities, casino gaming has become a multibillion-dollar global industry. Drawing on in-depth research in Las Vegas, this unique study examines how and why corporations in the casino industry interpret and engage in CSR through community support, environmental issues, labor rights, and corporate governance. Through in-depth analysis of CSR in this industry, this book adds a new dimension to the debate on the role of CSR and public relations in business. Given the burgeoning relationship between CSR and corporate PR, the book seeks to illuminate CSR's complexities, contradictions, and moral obligations. It will be of interest to all scholars of public relations, corporate communications, and corporate reputation.
              Read more

              ISBN 9780367868543
              Released NZ 20 Dec 2019
              Publisher Taylor & Francis Ltd
              Interest Age 16+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Total 2 jump to: go