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              Books by Letizia Affinito

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              Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes

              Socialize Your Patient Engagement Strategy: How Social Media and Mobile Apps Can Boost Health Outcomes (Hardback, New edition)

              By Affinito, Letizia; Mack, John

              • RRP: $224.00
              • $224.00
              • In Stock At Publisher

              Socialize Your Patient Engagement Strategy makes the case for a fundamentally new approach to healthcare communication; one that mobilizes patients, healthcare professionals and uses new media to enable gathering, sharing and communication of information to achieve patient-centri...city and provide better value for both organizations (in terms of profit) and patients (in terms of better service and improved health). Letizia Affinito and John Mack focus on three priority areas for actions: Improving Health Literacy (e.g. web sites; targeted mass digital campaigns), Improving self-care (e.g. self-management education; self-monitoring; self-treatment), Improving Patient safety (e.g. adherence to treatment regimens; equipping patients for safer selfcare). The authors explain the healthcare context to the digital communications revolution; the emerging digital marketing and communications techniques that enable this revolution and the core elements behind a patient-driven digital strategy. Drawing on the authors' research and consulting practices, as well as on the practical experience of managers in medium-large companies worldwide, the book provides a proven framework for improving the development and implementation of patient-centered digital communication programs in healthcare organizations. It is an engaging how-to/how-not-to book which will include tips, advice, and critical reviews that every stakeholder dealing with the healthcare system must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. Socialize Your Patient Engagement Strategy includes interviews of experts and leading case histories of successful digital communication programs in the healthcare arena. While there are books that focus on specific healthcare communicators within different types of organizations, in their book the authors recognize that effective patient-centric communication cross all organizational boundaries. That
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              ISBN 9781472456328
              Released NZ 28 Jul 2015
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Empowering the Connected Physician in the E-Patient Era: How Physician's Empowerment On Digital Health Tools Can Improve Patient Empowerment and Boost Health(care) Outcomes

              Empowering the Connected Physician in the E-Patient Era: How Physician's Empowerment On Digital Health Tools Can Improve Patient Empowerment and Boost Health(care) Outcomes (Hardback)

              By Affinito, Letizia

              • RRP: $111.00
              • $111.00
              • In Stock At Publisher

              The constantly evolving digital world must be used in the practice of medicine to improve the care of patients. However, the only way to do so effectively is via evidence-based, meaningful and strategic use. Empowering The Connected Physician In The E-Patient Era provides practic...al guidance in this mission and is thus essential reading for all health stakeholders looking into approaching this. Drawing on the author's research and consulting practice, as well as on the practical experience of managers in medium-large organizations worldwide, the book will provide a proven framework to improve the development and implementation of physician's empowering digital programs in these organizations. A step-by-step guide for how companies can develop and implement programs aiming at empowering physicians while empowering patients. It is an engaging how-to/how-not-to book which includes tips, advice, and critical reviews that every stakeholder must have in order to participate in the evolving healthcare system and be more active in making strategic patient-centered choices. This book will help healthcare organizations chart a course within this new territory and thereby improve their ability to engage with empowered patients.
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              ISBN 9781138497375
              Released NZ 23 Nov 2018
              Publisher Taylor & Francis Ltd
              Interest Age 19+ years
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
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