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              Books by Jessica Ogilvie

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              More Than a Showroom: Strategies for Winning Back Online Shoppers
                

              More Than a Showroom: Strategies for Winning Back Online Shoppers (Hardback, 1st ed. 2016)

              By Bachrach, Daniel G.; Ogilvie, Jessica; Rapp, Adam; Calamusa IV, Joe; Grishin, Sasha

              • RRP: $95.50
              • $92.21
              • Save $3.29
              • In Stock US

              Showrooming is a growing phenomenon in which customers browse products in a retail store and make purchases of similar products through an online vendor. The authors of this book offer retail managers strategic insight in how to stem the loss of resources to showrooming and trans...form showrooming customers into in-store sales.
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              ISBN 9781137551870
              Publisher Palgrave Macmillan
              Interest Age General Audience
              Availability
              Internationally sourced; ships 10-15 working days
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