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              Books by Paul Arden

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              It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden

              It's Not How Good You Are, It's How Good You Want to Be: The world's best-selling book by Paul Arden (Paperback, illustrated edition)

              By Arden, Paul

              • RRP: $19.99
              • ONLY $15.99
              • Save $4.00

              A handbook of how to succeed in life by an advertising guru.

              ISBN 9780714843377
              Published 30 May 2003 by Phaidon Press Ltd
              Interest Age General Audience
              Usually ships 6-12 working days – This title is in stock at publisher
              View details for this title
              Whatever You Think, Think the Opposite

              Whatever You Think, Think the Opposite (Trade Paperback / Paperback, New title)

              By Arden, Paul

              • RRP: $28.00
              • ONLY $21.00
              • Save $7.00

              If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This work looks at life the wrong way in a bid to explain the benefits of making wrong decisions.

              ISBN 9780141025711
              Published 3 April 2006 by Penguin
              Interest Age General Audience
              Usually ships 6-12 working days – This title is in stock at publisher
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              God Explained in a Taxi Ride
               

              God Explained in a Taxi Ride (Paperback)

              By Arden, Paul

              • Imp. $29.50
              • ONLY $23.60
              • Save $5.90

              Looks at the nature of religious belief.

              ISBN 9780141032221
              Published 26 November 2007 by Penguin
              Interest Age General Audience
              This title is no longer available locally, but in stock internationally – usually ships 2-3 weeks.
              View details for this title
              Whatever You Think, Think the Opposite
               

              Whatever You Think, Think the Opposite (Trade Paperback / Paperback)

              By Arden, Paul

              • OUR PRICE $34.50

              Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to It's Not How Good You Are, It's How good You Want to Be reveals the surprising power of bad decisions.

              ISBN 9781591841210
              Published 10 March 2006 by Portfolio
              Interest Age 18+ years
              Usually ships 6-12 working days – Title is in stock with supplier internationally
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