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By Arden, Paul
A handbook of how to succeed in life by an advertising guru.
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If you are going to make your mark on the world, you have to start thinking differently. To think differently, you have to think illogically. This work looks at life the wrong way in a bid to explain the benefits of making wrong decisions.
Looks at the nature of religious belief.
Filled with fun anecdotes, quirky photos, and off-the-wall business advice, the provocative sequel to It's Not How Good You Are, It's How good You Want to Be reveals the surprising power of bad decisions.
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