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              Books by David Reibstein

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              Key Marketing Metrics: The 50+ metrics every manager needs to know
               

              Key Marketing Metrics: The 50+ metrics every manager needs to know (Trade Paperback / Paperback, 2nd New edition)

              By Bendle, Neil T.; Farris, Paul; Pfeifer, Phillip; Reibstein, David

              • Imp. $145.50
              • $145.50
              • No availability locally

              Marketers know that they must use metrics. The key--which this book addresses superbly--is which metrics to use and how to use them. Erv Shames, Chairman, Western Connecticut Health Network; former President and CEO of Borden, Inc. and Stride Rite Corporation 50+ metrics crackles... like new money...this is the best marketing book of the year. Updated version of Strategy + Business 2006 Best Books in Marketing award winner WHAT TO MEASURE AND HOW TO MEASURE IT TO GET THE MOST OUT OF YOUR MARKETING As the old adage goes, If you can't measure it, you can't manage it. Key Marketing Metrics is the definitive guide to today's most valuable marketing metrics to measure the results of your marketing. In this thoroughly updated and significantly expanded book, you will understand the pros, the cons and the nuances of more than 50 of the most important metrics and know exactly how to choose the right metrics for every challenge. Key Marketing Metrics gives you a portfolio, or dashboard , of the most valuable metrics for your business to maximise the return on your marketing investment and identify the best new opportunities for profit. Discover high-value metrics for every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces and channels; and more. This edition includes the latest web, online, social, and email metrics, plus new insights into measuring marketing ROI and brand equity, as well as practical advice for managing complex issues such as advertising elasticity and double jeopardy.
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              ISBN 9781292212470
              Released NZ 14 Sep 2017
              Publisher Pearson Education
              Interest Age General Audience
              Availability
              Internationally sourced; usually ships 2-3 weeks
              View details for this title
              Marketing Metrics
                

              Marketing Metrics (Trade Paperback / Paperback, 4th edition)

              By Reibstein, David; Bendle, Neil; Farris, Paul; Pfeifer, Phillip

              • RRP: $137.50
              • $137.50
              • Pub Date
                22 Aug 20

              Marketing Metrics: The Definitive Guide to Measuring Marketing Performance, 4th Edition has now been updated with new techniques and even more practical insights, and is the definitive guide to today's most valuable marketing metrics. Four leading marketing researchers help stude...nts choose the right metrics for every challenge, and use models and dashboards to translate numbers into real management insight. The authors show how to use marketing dashboards to view market dynamics from multiple perspectives, maximize accuracy, and triangulate to optimal solutions. Students will discover high-value metrics for virtually every facet of marketing: promotional strategy, advertising, and distribution; customer perceptions; market share; competitors' power; margins and pricing; products and portfolios; customer profitability; sales forces, channels, and more. Covers the full spectrum of marketing metrics: pros, cons, nuances, and applications Shows how to choose the right metrics for every challenge, and translate numbers into actionable management insight Adds extensive new coverage of sponsorship and omnichannel metrics, MASB advances in measurement discipline, global brand evaluation, and more Includes new sections on the interfaces between financial markets, accounting, and marketing metrics - for marketers who are involved in C-suite decisions, or aspire to be Helps you quantify the profitability of products, customers, channels, marketing initiatives, and more This 4th Edition's extensive updates include: Evaluating the value of sponsorships - a topic that is critically important but has been fiendishly difficult Accurately measuring the value of omnichannel marketing investments when multiple channels may influence the same purchase Important new metrics including Return on Advertising Spend New sections on interfaces between financial markets, accounting, and marketing metrics for marketers who intend to make or influence C-suite decisions Progress towards creating
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              ISBN 9780136717133
              Released NZ 22 Aug 2020
              Publisher Pearson Education (US)
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 22 Aug 2020
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