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              Books by Ilan Geva

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              Global Brand Management: A Guide to Developing, Building & Managing an International Brand
               

              Global Brand Management: A Guide to Developing, Building & Managing an International Brand (Hardback)

              By Minsky, Laurence; Geva, Ilan

              • RRP: $316.00
              • $316.00
              • To Order

              Hone your understanding of international brand management with this textbook, showcasing why it's critical for global brands to develop elasticity and adapt to different territories, audiences and contexts.

              ISBN 9781789660401
              Released NZ 15 Nov 2019
              Publisher Kogan Page Ltd
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), allow 8-12 weeks
              View details for this title
              Global Brand Management: A Guide to Developing, Building & Managing an International Brand
               

              Global Brand Management: A Guide to Developing, Building & Managing an International Brand (Trade Paperback / Paperback)

              By Minsky, Laurence; Geva, Ilan

              • RRP: $164.99
              • $129.00
              • Save $35.99
              • No availability locally

              Hone your understanding of international brand management with this concise textbook, showcasing why it's critical for global brands to develop elasticity and adapt to different territories, audiences and contexts.

              ISBN 9780749483609
              Released NZ 15 Nov 2019
              Publisher Kogan Page Ltd
              Interest Age 19+ years
              Availability
              5 Internationally sourced; usually ships 2-3 weeks
              View details for this title
              Total 2 jump to: go