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              Books by Paco Underhill

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              Total 7 jump to: go
              Call of the Mall
               

              Call of the Mall (Paperback)

              By Underhill, Paco

              • RRP: $40.99
              • $31.53
              • Save $9.46
              • Backorder US

              A bright, ironic, funny, and shrewd portrait of the mall--America's gift to personal consumption--is an example of commercial and social culture. This book examines how the mall is used, what it means, why it works when it does, and why it sometimes doesn't.

              ISBN 9780743235921
              Publisher Simon & Schuster
              Interest Age General Audience
              Availability
              Internationally sourced (on backorder); allow 4-8 weeks
              View details for this title
              City: Rediscovering the Center
               

              City: Rediscovering the Center (Paperback)

              By Whyte, William H.; Foreword by Underhill, Paco

              • RRP: $45.99
              • $45.99
              • In Stock At Publisher

              In a challenging and provocative book, William Whyte, author of the classic Organization Man, observes the influence public spaces have on the people who use them. In this exploration of pedestrian behavior and urban dynamics, he calls on city planners to provide functional, plea...sant places to live and work.
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              ISBN 9780812220742
              Released NZ 15 May 2009
              Publisher University of Pennsylvania Pre
              Interest Age General Audience
              Availability
              In stock at publisher; delivery usually 20-30 working days due to covid19 delays
              View details for this title
              How We Eat: The Brave New World of Food and Drink
                

              How We Eat: The Brave New World of Food and Drink (Hardback)

              By Underhill, Paco

              • RRP: $57.50
              • $45.86
              • Save $11.64
              • Pub Date
                4 Jan 22

              An entertaining and timely exploration of how our food--from where it's grown to how we buy it--is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior. Our food syst...em--how we produce, process, distribute, and consume food--is broken. But we have the opportunity to do better. Market researcher and bestselling author Paco Underhill sets out to solve these problems and show us where our eating and driving lives are headed in his newest book, How We Eat. Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers, Underhill takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume. How We Eat reveals the future of food in surprising ways, like how the city is getting country-fied with the rise of farmer's markets and rooftop farms; how supermarkets are on their way out with their most valuable real estate, their parking lot, for growing their own food and hosting community events; and how marijuana farmers, who have been using artificial light to grow a crop for years, have helped Walmart plan for how to grow food for an uncertain future. Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more.
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              ISBN 9781982127091
              Publisher Simon & Schuster
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 4 Jan 2022
              View details for this title
              What Women Want: The Global Marketplace Turns Female Friendly
                

              What Women Want: The Global Marketplace Turns Female Friendly (Pre-recorded digital audio player / Audio)

              By Underhill, Paco; Read by Chamberlain, Mike

              Paco Underhill, the author of the hugely successful Why We Buy, reports on the growing importance of women in the marketplacewhat makes a package, product, or service female-friendly. He offers a tour of the worlds marketplace, with shrewd observations and practical applications ...to help everybody adapt to the new realities.As large numbers of women become wealthier and more powerful, their preferences are transforming how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines what women look for in a home, how every major hotel chain has remodeled itself to suit the female business traveler, why some malls succeed and others fail, what women look for online, why some retail websiteslike Amazonattract women while other sites turn them off, and more.
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              ISBN 9781441786296
              Publisher Blackstone Audiobooks
              Interest Age General Audience
              Series Playaway Adult Nonfiction
              Availability
              Showing not yet available from supplier. Ships once released.
              View details for this title
              What Women Want: The Science of Female Shopping
               

              What Women Want: The Science of Female Shopping (Trade Paperback / Paperback)

              By Underhill, Paco

              • RRP: $37.99
              • $31.51
              • Save $6.48
              • In Stock US

              PACO UNDERHILL, the author of the hugely successful Why We Buy and The Call of the Mall, reports on the growing importance of women in everybody's marketplace--what makes a package, product, space, or service female friendly. Underhill offers a tour of the world's marketplace--wi...th shrewd observations and practical applications to help everybody adapt to the new realities. As large numbers of women become steadily wealthier, more powerful, and more independent, their choices and preferences are transforming our commercial environment in a variety of important ways, from the cars we drive to the food we eat; from how we buy and furnish our homes to how we gamble, play, and use the Internet--in short, how we spend our time and money. With the same flair and humor that made his previous books universally appealing, Underhill examines how a woman's role as homemaker has evolved into homeowner and what women look for in a home. How the home gym and home office are linked to the women's health movement and home-based businesses. Why the refrigerator has trumped the stove as the crucial appliance. How every major hotel chain in the world has redesigned rooms and services for the female business traveler. Why some malls, appealing to women, are succeeding while others fail. What women look for online and why some retail websites, like Amazon, attract women while other sites turn them off. The point is, writes Underhill, while men were busy doing other things, women were becoming a major social, cultural, and economic force. And, as he warns, no business can afford to ignore their power and presence.
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              ISBN 9781416569961
              Publisher Simon & Schuster
              Interest Age General Audience
              Availability
              Internationally sourced; ships 6-14 working days
              View details for this title
              Buyology: Truth and Lies About Why We Buy
                

              Buyology: Truth and Lies About Why We Buy (Trade Paperback / Paperback)

              By Lindstrom, Martin; Foreword by Underhill, Paco

              • RRP: $34.50
              • $28.88
              • Save $5.62
              • Backorder US

              How much do we know about why we buy? Lindstrom presents the astonishing findings from his groundbreaking, three-year, $7 million neuromarketing study, a cutting-edge experiment that peered inside the brains of 2,000 volunteers from all around the world as they encountered variou...s ads, logos, commercials, brands, and products.
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              ISBN 9780385523899
              Publisher Bantam Doubleday Dell Pub
              Interest Age General Audience
              Availability
              Internationally sourced (on backorder); allow 4-8 weeks
              View details for this title
              How We Eat: The Brave New World of Food and Drink
                 

              How We Eat: The Brave New World of Food and Drink (Audio CD / Audio)

              By Underhill, Paco; Read by Barr, Adam; Contributions by Hakimi, Aden; Vacker, Karissa

              • RRP: $74.50
              • $59.44
              • Save $15.06
              • Pub Date
                4 Jan 22

              An entertaining and timely exploration of how our food--from where it's grown to how we buy it--is in the midst of a transformation, showing how this is our chance to do better, for us, for our children, and for our planet, from a global expert on consumer behavior.Our food syste...m--how we produce, process, distribute, and consume food--is broken. But we have the opportunity to do better. Market researcher and bestselling author Paco Underhill sets out to solve these problems and show us where our eating and driving lives are headed in his newest book, How We Eat. Hailed by the San Francisco Chronicle as a Sherlock Holmes for retailers, Underhill takes an upbeat, hopeful, and characteristically witty approach to how we can change the way we consume. How We Eat reveals the future of food in surprising ways, like how the city is getting country-fied with the rise of farmer's markets and rooftop farms; how supermarkets are on their way out with their most valuable real estate, their parking lot, for growing their own food and hosting community events; and how marijuana farmers, who have been using artificial light to grow a crop for years, have helped Walmart plan for how to grow food for an uncertain future. Paco Underhill is the expert behind the most prominent brands, consumer habits, and market trends and the author of multiple highly acclaimed books, including Why We Buy. In How We Eat, he shows how food intersects with every major battle we face today, from political and environmental to economic and racial, and invites you to the market to discover more
              Read more

              ISBN 9781797142401
              Publisher Simon & Schuster Audio
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 4 Jan 2022
              View details for this title
              Total 7 jump to: go