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              Books by David Meerman Scott

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              World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
               

              World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories (Hardback)

              By Scott, David Meerman

              • Imp. $58.50
              • $58.50
              • Not Available Locally

              Reveals various ways to build a giant audience from scratch.

              ISBN 9780470395004
              Released NZ 11 Feb 2009
              Publisher John Wiley & Sons Australia Lt
              Interest Age General Audience
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Marketing the Moon: The Selling of the Apollo Lunar Program
               

              Marketing the Moon: The Selling of the Apollo Lunar Program (Hardback)

              By Scott, David Meerman; Jurek, Richard; Edited by Andres, Alan; Kosofsky, Mr. Scott-Martin; Foreword by Cernan, Eugene A.

              • RRP: $76.99
              • $73.14
              • Save $3.85
              • Internationally sourced

              One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

              ISBN 9780262026963
              Released NZ 15 Feb 2014
              Publisher MIT Press Ltd
              Interest Age 18+ years
              Series The MIT Press
              Availability
              Internationally sourced (OOS locally); ships 6-12 working days
              View details for this title
              Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
               

              Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Hardback)

              By Nalty, Kevin; Foreword by Scott, David Meerman

              • Imp. $61.50
              • $61.50
              • Not Available Locally

              Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.

              ISBN 9780470598887
              Released NZ 1 Sep 2010
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Social Media Metrics: How to Measure and Optimize Your Marketing Investment
               

              Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Hardback)

              By Sterne, Jim; Foreword by Scott, David Meerman

              • Imp. $61.50
              • $61.50
              • Not Available Locally

              Success metrics in business are based on business goals where fame does not always equate to fortune. This book helps to determine why striving for more Twitter followers or Facebook friends than the competition is a failing strategy and how to leverage the time and effort you in...vest in social media.
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              ISBN 9780470583784
              Released NZ 23 Mar 2010
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
                

              The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly (Paperback, 7th Edition)

              By Scott, David Meerman

              • RRP: $57.50
              • $48.88
              • Save $8.62
              • Pub Date
                5 May 20

              The international bestseller--now in a new edition When it comes to marketing, anything goes in the Digital Age, right? Well, not quite. While marketing and public relations tactics do seem to change overnight, every smart businessperson knows that it takes a lot more than the 'n...ext big thing.' The New Rules of Marketing & PR is an international bestseller with more than 400,000 copies sold in twenty-nine languages. In the seventh edition of this pioneering guide to the future of marketing, you'll get a step-by-step action plan for leveraging the power of the latest approaches to generating attention for your idea or business. You'll learn how to get the right information to the right people at the right time--at a fraction of the cost of traditional advertising. The Internet continues to change the way people communicate and interact with each other, and if you're struggling to keep up with what's trending in social media, online videos, apps, blogs, or more, your product or service is bound to get lost in the ether. In The New Rules of Marketing & PR, you'll get access to the tried-and-true rules that will keep you ahead of the curve when using the latest and greatest digital spaces to their fullest PR, marketing, and customer-communications potential. Keeping in mind that your audience is savvy and crunched for time, this essential guide shows you how to cut through the online clutter to ensure that your message gets seen and heard. Serves as the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and non-profit managers Offers a wealth of compelling case studies and real-world examples Includes information on new platforms including Facebook Live and Snapchat Shows both small and large organizations how to best use Web-based communication The completely revised and updated seventh edition examines the role of artificial intelligence and machine learning in marketing. Since the sixth edition, the rise of AI in marketing and public rela
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              ISBN 9781119651543
              Released NZ 5 May 2020
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              Available for pre-order, ships once internationally released 5 May 2020
              View details for this title
              The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

              The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business (Paperback)

              By Scott, David Meerman

              • RRP: $39.99
              • $39.99
              • In Stock At Publisher

              The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying.

              ISBN 9781119272427
              Released NZ 31 Jul 2016
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
               

              Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Hardback)

              By Stull, Craig; Myers, Phil; Scott, David Meerman

              • Imp. $71.50
              • $71.50
              • Not Available Locally

              Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. This book argues that the key to business success lies in understanding and connecting with w...hat consumers and markets want most.
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              ISBN 9780470260364
              Released NZ 11 Jun 2008
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Get Seen: Online Video Secrets to Building Your Business
               

              Get Seen: Online Video Secrets to Building Your Business (Hardback)

              By Garfield, Steve; Foreword by Scott, David Meerman

              • Imp. $58.50
              • $58.50
              • No availability locally

              Film companies, advertising agencies, household names, professional actors, writers have all turned to online video as a platform to promote their products and services, engaging viewers and accumulating customers. This book offers information on how to produce and use online vid...eo to accumulate customers.
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              ISBN 9780470525463
              Released NZ 17 Dec 2009
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced; usually ships 2-3 weeks
              View details for this title
              The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

              The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly (Trade Paperback / Paperback, 6th Edition)

              By Scott, David Meerman

              • RRP: $42.99
              • $42.99
              • In Stock At Publisher

              To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a sixth edition is required. It will incorporate several additions and changes including: new case examples, and new information on recent platforms including Facebook Live. The Ne...w Rules of Marketing & PR is the pioneering guide to the future of marketing, an international bestseller with more than 350,000 copies sold in over 25 languages. It offers a step-by-step action plan for harnessing the power of modern marketing and PR to communicate with buyers directly, raise visibility, and increase sales. It shows how large and small companies, nonprofits, and other organizations can leverage Web-based content to get the right information to the right people at the right time for a fraction of the cost of big-budget campaigns. The New Rules of Marketing & PR offers the single resource for entrepreneurs, business owners, nonprofit managers as well as those working in marketing or publicity departments to build a marketing and PR strategy to grow any business.
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              ISBN 9781119362418
              Released NZ 9 Aug 2017
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History
               

              Marketing Lessons from the Grateful Dead: What Every Business Can Learn from the Most Iconic Band in History (Hardback)

              By Scott, David Meerman; Halligan, Brian; Foreword by Walton, Bill

              • Imp. $56.50
              • $56.50
              • Not Available Locally

              The Grateful Dead-rock legends, marketing pioneers The Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing list and sold concert tickets directly to fans; and they built their business ...model on live concerts, not album sales.
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              ISBN 9780470900529
              Released NZ 14 Jul 2010
              Publisher John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
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