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              Books by David Meerman Scott

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              World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories
               

              World Wide Rave: Creating Triggers that Get Millions of People to Spread Your Ideas and Share Your Stories (Hardback)

              By Scott, David Meerman

              • Imp. $58.50
              • $58.50
              • Not Available Locally

              Reveals various ways to build a giant audience from scratch.

              ISBN 9780470395004
              Published 11 February 2009 by John Wiley & Sons Australia Lt
              Interest Age General Audience
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Marketing the Moon: The Selling of the Apollo Lunar Program
               

              Marketing the Moon: The Selling of the Apollo Lunar Program (Hardback)

              By Scott, David Meerman; Jurek, Richard; Edited by Andres, Alan; Kosofsky, Mr. Scott-Martin; Foreword by Cernan, Eugene A.

              • RRP: $76.99
              • $73.14
              • Save $3.85
              • Internationally sourced

              One of the most successful public relations campaigns in history, featuring heroic astronauts, press-savvy rocket scientists, enthusiastic reporters, deep-pocketed defense contractors, and Tang.

              ISBN 9780262026963
              Published 15 February 2014 by FOOTPRINT BOOKS
              Interest Age 18+ years
              Series The MIT Press
              Availability
              Internationally sourced (OOS locally); ships 6-12 working days
              View details for this title
              Social Media Metrics: How to Measure and Optimize Your Marketing Investment
               

              Social Media Metrics: How to Measure and Optimize Your Marketing Investment (Hardback)

              By Sterne, Jim; Foreword by Scott, David Meerman

              • Imp. $61.50
              • $61.50
              • Not Available Locally

              Success metrics in business are based on business goals where fame does not always equate to fortune. This book helps to determine why striving for more Twitter followers or Facebook friends than the competition is a failing strategy and how to leverage the time and effort you in ...

              ISBN 9780470583784
              Published 23 March 2010 by John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video
               

              Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (Hardback)

              By Nalty, Kevin; Foreword by Scott, David Meerman

              • Imp. $61.50
              • $61.50
              • Not Available Locally

              Promote your product using the most visceral form of social media-online video Learn how to create cost-effective videos, engage your customers, compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online.

              ISBN 9780470598887
              Published 1 September 2010 by John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business

              The New Rules of Sales and Service: How to Use Agile Selling, Real-Time Customer Engagement, Big Data, Content, and Storytelling to Grow Your Business (Paperback)

              By Scott, David Meerman

              • RRP: $39.99
              • $39.99
              • In Stock At Publisher

              The essential roadmap for the new realities of selling when buyers are in charge Sales and service are being radically redefined by the biggest communications revolution in human history. Today buyers are in charge! There is no more 'selling' there is only buying.

              ISBN 9781119272427
              Published 31 July 2016 by John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
              Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs
               

              Tuned In: Uncover the Extraordinary Opportunities That Lead to Business Breakthroughs (Hardback)

              By Stull, Craig; Myers, Phil; Scott, David Meerman

              • Imp. $71.50
              • $71.50
              • Not Available Locally

              Being tuned in to the needs of buyers, whether those needs are expressed outwardly or not, is the ultimate secret to creating and marketing products and services that people want to buy. This book argues that the key to business success lies in understanding and connecting with w ...

              ISBN 9780470260364
              Published 11 June 2008 by John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              Internationally sourced on backorder; allow 4-8 weeks
              View details for this title
              Get Seen: Online Video Secrets to Building Your Business
               

              Get Seen: Online Video Secrets to Building Your Business (Hardback)

              By Garfield, Steve; Foreword by Scott, David Meerman

              • Imp. $58.50
              • $58.50
              • No availability locally

              Film companies, advertising agencies, household names, professional actors, writers have all turned to online video as a platform to promote their products and services, engaging viewers and accumulating customers. This book offers information on how to produce and use online vid ...

              ISBN 9780470525463
              Published 17 December 2009 by John Wiley & Sons Inc
              Interest Age General Audience
              Series New Rules Social Media Series
              Availability
              Internationally sourced; usually ships 2-3 weeks
              View details for this title
              The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly

              The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, Newsjacking, and Viral Marketing to Reach Buyers Directly (Trade Paperback / Paperback, 6th Edition)

              By Scott, David Meerman

              • RRP: $42.99
              • $42.99
              • In Stock At Publisher

              To solidify the position of The New Rules of Marketing & PR as the top social media marketing book, a sixth edition is required. It will incorporate several additions and changes including: new case examples, and new information on recent platforms including Facebook Live. The Ne ...

              ISBN 9781119362418
              Published 9 August 2017 by John Wiley & Sons Inc
              Interest Age General Audience
              Availability
              In stock at publisher; ships 6-12 working days
              View details for this title
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