Wheelers Books
Refine By
Publication Date
Fiction / Non-Fiction
    Age
      Format
        Extended Format
        Show Large Print:
        Category
          Publication Country
            Latest Additions
            Language
              Price
              -

              Books by Susan Weinschenk

              Stock Availability: Sort by: View:

              Total 4 jump to: go
              Neuro Web Design: What Makes Them Click?

              Neuro Web Design: What Makes Them Click? (Paperback)

              By Weinschenk, Susan

              Applying the research on persuasion and decision-making to the design of Web sites, Weinschenk explains psychological research on social validation, reciprocity, fear of loss, contrast and other principles in an easy to understand way, and then goes on to show how to implement th...ese powerful ideas.
              Read more

              ISBN 9780321603609
              Released NZ 4 Feb 2009
              Publisher Pearson Education (US)
              Interest Age General Audience
              Availability
              Availability and pricing is uncertain (no recent updates from publisher)
              View details for this title
              100 Things Every Designer Needs to Know About People

              100 Things Every Designer Needs to Know About People (Paperback)

              By Weinschenk, Susan

              • RRP: $37.00
              • $37.00
              • To Order

              Provides information and examples to help designers create products, applications, Web sites, and print materials that match the way people think and feel.

              ISBN 9780321767530
              Released NZ 14 Jun 2011
              Publisher Pearson Education (US)
              Interest Age 19+ years
              Availability
              Indent title (internationally sourced), usually ships 4-6 weeks
              View details for this title
              100 Things Every Designer Needs to Know About People
                

              100 Things Every Designer Needs to Know About People (Trade Paperback / Paperback, 2nd edition)

              By Weinschenk, Susan

              • RRP: $63.99
              • $63.99
              • Pub Date
                28 Jul 20

              In 100 Things Every Designer Needs to Know About People, 2nd Edition , Dr. Susan Weinschenk shows design and web professionals how to apply the latest research in cognitive, perceptual, and social psychology to create more effective web sites and apps. Dr. Weinschenk offers conci...se, plain-English insights and practical examples for designing sites and apps that are more intuitive and engaging, because they match the way humans think, work, and play. Updated to reflect the latest scientific findings, this full-color, relentlessly practical guide will help you whether your background is in visual design, interaction design, programming, or anything else. Weinschenk will help you improve the many design choices you make every single day -- from choosing fonts and chunking information to motivating people and guiding them towards purchase. Not just another web design guidelines book, 100 Things Every Designer Needs to Know About People, 2nd Edition explains the why behind the guidelines, and exposes the many web design myths and urban legends that stand in your way. Dr. Weinschenk shows you what makes humans tick, and helps you translate that knowledge into exceptionally successful designs.
              Read more

              ISBN 9780136746911
              Released NZ 28 Jul 2020
              Publisher Pearson Education (US)
              Interest Age General Audience
              Series Voices That Matter
              Availability
              Available for pre-order, ships once internationally released 28 Jul 2020
              View details for this title
              100 MORE Things Every Designer Needs to Know About People
                

              100 MORE Things Every Designer Needs to Know About People (Trade Paperback / Paperback)

              By Weinschenk, Susan

              • Imp. $108.99
              • $108.99
              • No availability locally

              Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a go-to book for practical advice on how to use the latest findings in psychology and neuroscience to directly inform a...nd improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged. Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another design guidelines book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
              Read more

              ISBN 9780134196039
              Released NZ 28 Sep 2015
              Publisher Pearson Education (US)
              Interest Age General Audience
              Series Voices That Matter
              Availability
              Internationally sourced; usually ships 2-3 weeks
              View details for this title
              Total 4 jump to: go