Wheelers Books
Refine By
Publication Date
Fiction / Non-Fiction
    Age
      Format
        Extended Format
        Show Large Print:
        Publication Country
          Latest Additions
          Language
            Price
            -
            Stock Availability: Sort by: View:

            Total 2.84K jump to: go ‹ previous12345...next ›
            Advertising: strategy, creativity and media
              

            Advertising: strategy, creativity and media (Paperback)

            By Fill, Chris; Hughes, Graham; De Francesco, Scott

            • RRP: $136.50
            • $103.99
            • Save $32.51
            • Ready to ship

            This title covers advertising from top to bottom, including the history and development of the advertising industry, the academic thinking that underpins how advertising is practiced today and the strategies used in both conventional and digital advertising today.

            ISBN 9780273760894
            Released NZ 28 Sep 2012
            Publisher Pearson Education
            Interest Age 19+ years
            Availability
            1 Ready to ship - Allow 3-5 days
            Not currently available
            View details for this title
            Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It
             

            Brandsplaining: Why Marketing is (Still) Sexist and How to Fix It (Trade Paperback / Paperback)

            By Cunningham, Jane; Roberts, Philippa

            • RRP: $40.00
            • $36.80
            • Save $3.20
            • Reprinting locally

            If you thought misogynist marketing ended with #MeToo, think again. Sexism is still rife in the advertising world where brands too-often rely on lazy, dated stereotypes or simplistic femvertising. In an industry largely dominated by men, half the population is being misrepresente...d - the half with 80% of the buying power - and often to disastrous consequence. Bringing together case studies, stories and new research from across the world, Jane Cunningham and Philippa Roberts propose a powerful solution: a Bechdel test for creatives and brands. It poses the questions: - Does the campaign show a diverse group of women? - Is the product fixing women who don't fit the ideal? - Are the women presented as passive or performative? An innovative framework to identify outdated stereotypes and avoid scandal, Brandsplaining helps brandscreate fresh, original content that connects with their female consumers. Every time.
            Read more

            ISBN 9780241456002
            Released NZ 1 Jun 2021
            Publisher Penguin
            Interest Age 16+ years
            Availability
            Reprinting locally, In Stock Internationally
            View details for this title
            Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams

            Emotional Intelligence for Sales Leadership: The Secret to Building High-Performance Sales Teams (Trade Paperback / Paperback)

            By Stanley, Colleen

            • RRP: $35.00
            • $26.25
            • Save $8.75
            • In Stock At Publisher

            Serial complainers, no accountability finger-pointers, or learning-resistant laggards--these culture killers can cost a sales team more than being weak in the hard skills of selling. Learn how emotional intelligence and the developing critical soft skills required for relationshi...p-building outperform yet more sales technology and fad techniques.
            Read more

            ISBN 9781400217724
            Released NZ 19 Feb 2021
            Publisher HarperCollins
            Interest Age General Audience
            Availability
            86 In stock at publisher; delivery usually 20-30 working days due to covid19 delays
            View details for this title
            Marketing Plans: How to Prepare Them, How to Use Them

            Marketing Plans: How to Prepare Them, How to Use Them (Paperback, 7th Revised edition)

            By McDonald, Malcolm; Wilson, Hugh

            • RRP: $94.99
            • $80.74
            • Save $14.25
            • In Stock At Publisher

            Marketing Plans, Seventh Edition presents a practical, no-nonsense style and approach that helps and encourages practicing managers with the difficult task of marketing planning. This helpful text illustrates the process of preparing a marketing plan, how to manage that process, ...and how to put the plan in action.
            Read more

            ISBN 9780470669976
            Released NZ 18 Feb 2011
            Publisher John Wiley & Sons Australia Lt
            Interest Age General Audience
            Availability
            6 In stock at publisher; delivery usually 20-30 working days due to covid19 delays
            View details for this title
            Marketing Management in Africa
             

            Marketing Management in Africa (Trade Paperback / Paperback)

            Edited by Tesar, George; Anderson, Steven W.; Traore, Hassimi; Graff, Jens

            • RRP: $111.00
            • $111.00
            • To Order

            This book focuses on strategies for developing consumer markets in Africa using concepts and techniques from marketing, entrepreneurship, and project management. The authors argue that entrepreneurial activity in Africa is rapid, but limited, and requires a structured approach to... drive success. Beginning with an introductory chapter that frames the socio-economic and technological developments in Africa, readers are introduced to the conceptual model that provides this structured approach in four logical parts: The creative stage Entrepreneurial and enterprise activities Understanding consumer behavior and market segments A project management based framework This multidisciplinary approach is supplemented with many examples and cases from a variety of sectors including healthcare, wind and solar power, and mobile technology. Through these, readers are able to understand how the model is implemented in reality to drive innovative economic and social development. Marketing Management in Africa will prove a valuable companion to any student of marketing or entrepreneurship with a particular interest in Africa.
            Read more

            ISBN 9781138714397
            Released NZ 17 Apr 2018
            Publisher Taylor & Francis Ltd
            Interest Age 19+ years
            Availability
            Indent title (internationally sourced), allow 8-12 weeks
            View details for this title
            Entrepreneurial Marketing: An Effectual Approach
             

            Entrepreneurial Marketing: An Effectual Approach (Trade Paperback / Paperback, 2nd New edition)

            By Nijssen, Edwin J.

            • RRP: $91.99
            • $91.99
            • Back Order Indent title

            Revised edition of the author's Entrepreneurial marketing, 2014.

            ISBN 9781138712911
            Replacement this title has been replaced by: 9780367445324
            Released NZ 18 Apr 2017
            Publisher Taylor & Francis Ltd
            Interest Age 19+ years
            Availability
            Back Order Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
            View details for this title
            Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise
             

            Blogging and Other Social Media: Exploiting the Technology and Protecting the Enterprise (Trade Paperback / Paperback)

            By Newson, Alex; Patten, Justin

            • RRP: $106.00
            • $106.00
            • To Order

            Blogging and other types of social media such as wikis and social networking sites have transformed the way we use the internet in recent years. It is a transformation that business is eager to exploit. In order to do so, a clear commercial strategy needs to be established; does ...your organization wish to use the media actively as a business tool, or do you need to respond to the use of social media by others? Blogging and Other Social Media will address this question with practical guidance on using social media as well as the risks associated with it. A collaboration by leading thinkers and business users of social media, the book contains detailed and practical advice on the various forms of social media - their applications, advantages and disadvantages, how these technologies are evolving, and whether or not their use will benefit your business. The section covering social media and the law explains the risks and remedies related to abuse of copyright, defamation, privacy, data protection and user contracts as well as the opportunities and threats for online reputation. If you are looking to encourage your employees but want to protect your business from the threats this emerging media presents, get a copy of this practical guide and study it before you start including social media as part of your corporate marketing or communications strategy.
            Read more

            ISBN 9781138255470
            Released NZ 11 Nov 2016
            Publisher Taylor & Francis Ltd
            Interest Age 19+ years
            Availability
            Indent title (internationally sourced), allow 8-12 weeks
            View details for this title
            Socially Responsible Capitalism and Management
             

            Socially Responsible Capitalism and Management (Hardback)

            By Savall, Henri; Peron, Michel; Zardet, Veronique; Bonnet, Marc

            • RRP: $306.00
            • $306.00
            • Back Order Indent title

            In the current crisis context, capitalism is questioned by its detractors or defended by its partisans. The proposed concept of Socially Responsible Capitalism (SRC) is based on the entrepreneurial spirit. It encourages exemplary behaviors, such as effective, efficient and ethica...l behaviors, by stimulating social responsibility of companies and organizations. This is combined with the development of economic empowerment and legitimate efforts of each citizen-actor. Socially Responsible Capitalism does not confuse financial capitalism and entrepreneurial capitalism. The first one improves the creation of artificial value which leads to financial bubbles that periodically burst and bankrupt the real economy. Quite the reverse, entrepreneurial capitalism creates both solid economic value and employment. This is justified by the production of goods and services that meet legitimate needs of consumer-citizens. The book shows that by putting Human Beings at the heart of action enables producing sustainable economic value, and anthropological values which are inseparable. The innovative aspect of this book lies in its analysis starting from the macro-economic level to the individual one, by presenting a detailed analysis of the micro-economic level of companies within its managerial issues. Socially Responsible Capitalism and Management is dedicated to present the different aspects of SRC for the Society, companies and organizations and also individual actors, as citizens, producers and consumers.
            Read more

            ISBN 9781138282001
            Released NZ 25 Aug 2017
            Publisher Taylor & Francis Ltd
            Interest Age 19+ years
            Series Routledge Studies in Management, Organizations and Society
            Availability
            Back Order Indent title (sourced internationally), Allow 8-12 weeks due to Covid 19 freight delays
            View details for this title
            The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution
              

            The Future of Pricing: How Airline Ticket Pricing Has Inspired a Revolution (Hardback)

            By Boyd, E.

            • RRP: $361.99
            • $210.27
            • Save $151.72
            • No availability locally

            Provides a look at how airlines price tickets and how practices developed in the airline industry are revolutionizing the world of pricing. This book explores how companies have dealt with obstacles ranging from stubborn sales agents to overly zealous scientists to emerge as rati...onal pricing organizations.
            Read more

            ISBN 9780230600195
            Released NZ 7 Jan 2008
            Publisher Palgrave Macmillan
            Interest Age 19+ years
            Availability
            Internationally sourced; usually ships 2-3 weeks
            View details for this title
            Winning in Asia, European Style: Market and Nonmarket Strategies for Success
              

            Winning in Asia, European Style: Market and Nonmarket Strategies for Success (Hardback)

            By Aggarwal, V.

            • RRP: $310.99
            • $191.15
            • Save $119.84

            Asian-Pacific economies are among the most attractive markets in the world. This first volume in a three volume examines the future of Asian economy and markets in Europe, Japan and America. It focusses on the strategies employed by European firms and the ups and downs of the Asi...an market.
            Read more

            ISBN 9780312239138
            Released NZ Not specified
            Publisher Misc - United Book Distributor
            Interest Age 19+ years
            Availability
            Internationally sourced; ships 6-14 working days
            View details for this title
            Total 2.84K jump to: go ‹ previous12345...next ›