Wheelers Books
Refine By
Publication Date
Fiction / Non-Fiction
        Extended Format
        Show Large Print:
          Publication Country
            Latest Additions

              Books published by Independently Published

              Stock Availability: Sort by: View:

              Total 1 jump to: go
              Customer-Centric DNA: Bridging Brand-Customer Gap: Leading 'SMART' Enterprises

              Customer-Centric DNA: Bridging Brand-Customer Gap: Leading 'SMART' Enterprises (Trade Paperback / Paperback)

              By Gichuru, Onesmus W.

              • RRP: $27.99
              • $27.99
              • In Stock US

              Companies are no longer competing as individual entities but as systems of networking with customers and suppliers. It is the potency of a company to build sustainable relationships with all (external and internal stakeholders) that determines its success and the growth in the ne...w era of information and co-operation. It is no longer how accessible and presentable a brand is but how adaptable the brand is to the ever-changing customer expectations. The predatory tactics of market dominance are being replaced by the principles of cooperation with the customers. Customers are no longer kept in the periphery but considered central components in decision-making. Establishing resilience in complex and turbulent business environment is what successful businesses are riding on. Such resilience is founded on a strong mastery of customer intimacy. The most successful brands are those that sustain their responsiveness to customer needs and expectations. This book explores the changing competition landscape and opportunities presented by these dynamics in building a competitive business.
              Read more

              ISBN 9781700467751
              Released NZ 8 May 2019
              Publisher Independently Published
              Interest Age General Audience
              Series Leading 'smart' Enterprises
              Internationally sourced; ships 6-12 working days
              View details for this title
              Total 1 jump to: go

              Index by Publisher Name